“Battery impressed us with their ability to produce creative work that both emotionally resonates and drives business forward.”
“They have demonstrated a deep understanding of AECOM’s value proposition, capturing how we bring together our vast services to deliver transformative infrastructure solutions. We look forward to showcasing our work together throughout the year ahead.”
— Heather Rim
Chief Marketing and Communications Officer of AECOM
As the lead global brand agency for this Fortune 200 company, our first task was to create a multi-purposed campaign: one that generates internal pride, acts as a rallying cry for new business; one that celebrates AECOM’s unique approach to problem-solving and their incredible people and, last but not least, one that highlights their global accomplishments.
With this in mind, it’s less about the ‘project’ that matters, it’s the human element. This lead us to a ramp-line and tagline filled with collaboration, insight, meaning and humanity: partnering with those who think without limits, we design, build, finance and operate…Dreams.
Aecom. Imagine it. Delivered.
We extended our broadcast campaign with OOH executions at key project locations throughout cities where their projects were making an impact.
We developed an OOH campaign near major freeways that spoke to AECOM’s innovations with infrastructure.
Our branding work extended across the company including corporate communications, employee recruitment, and overall voice and messaging.