Right now all eyes are on Netflix, and for good reason: their awarding-winning content has everyone talking.
We felt it important to celebrate their new comedians and their award-winning dramas, all at the same time.
With such comedic firepower, one would imagine—if you’re Ellen, Jerry, Chris or Dave—that Netflix is now a comedy powerhouse. So it makes perfect sense they (the comedians) would feel it their job to advise say…Winston Churchill and Queen Elizabeth II in The Crown or Frank Underwood in House Of Cards, on how to be funny.
Our broadcast campaign on the Emmys featuring Ellen, Jerry, Chris and Dave (inserted into Netflix’s best dramas) all in one spot.
Jerry Seinfeld takes a ride with Frank Underwood of House of Cards and finds out that maybe the president just isn’t a big fan of comedy.
Seinfeld performs for a very distinguished crowd, House of Cards first family Frank and Claire Underwood.
Our campaign theme grabbed everyone’s attention immediately: Netflix Is A Joke, was teased out—in rather stark fashion—with boards in LA and New York
Our OOH teasers transformed into beautiful portraits of each of their comedians.
The campaign has been picked up by thousands of news publications creating a tremendous amount of earned media.