“TAKING THE TOY CATEGORY BY STORM.”

“Battery brought fresh thinking to the launch of the Recoil brand, Skyrocket’s first-person shooter brought to life.”

“From brand strategy and positioning to the development of THE WORLD IS NOW GAME campaign, Battery was a true partner. They landed the big idea in the very first presentation, pushing boundaries creatively and helping to bring the Recoil revolution to life.”

— Craig Mitchell
SVP of Marketing

BRIEF

To legitimize Recoil as a MUST-HAVE, cool, epic, competitive experience like nothing that has ever been available.

HOW

Every great soldier needs a great commander. Meet Col. Striker who imparts his wisdom and tactical skills to a new generation of RECOIL fighters. And who better to embody Col. Striker than the baddest of badasses, Michael Madsen.

Striker’s World

INSIGHT

Our target imagines themselves as heroes of their own worlds. They dream of distant lands outside their windows. It’s the baseball card in the spokes updated for an entire new era of play. An era that transforms the real world into an immersive, GPS enabled battlefield.

Couch

Striker’s Guide

WORK

Netflix is a Joke

Netflix

The World Is Now Game

RECOIL

Imagine It. Delivered.

AECOM

you're gonna need a bigger imagination

LEGO DIMENSIONS

Stop living with bad wi-fi fixes

TP-Link

adapt and survive

INJUSTICE

Stay Fly

Sky Viper

be the batman

BATMAN ARKHAM KNIGHT

Heroes of the Storm 2.0

BLIZZARD ENTERTAINMENT

fight!

MORTAL KOMBAT X

The Harder Solution

Mike’s Harder Lemonade

latest work in under 90 seconds

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