MAKING HOME TECH FAMILY FRIENDLY.

“After speaking with many agencies, we chose Battery to launch our first ever major North American video ad campaign”

“Their understanding of our wide consumer base, from families to gamers, was unparalleled. We then tapped into them again to launch an OOH campaign across multiple cities that they executed from concept to completion in less than 3 weeks! We look forward to continuing our work together to support our product launches and our brand.”

— Crystal Whitcomb, Director of Marketing TP-LINK

TP-LINK

When we first met TP-LINK, they told us that an incredible 75 million households have a TP-LINK router, yet brand recall was practically nonexistent. Our task was to increase brand recognition by addressing one of the most common problems of modern households – Bad Wi-Fi.

Bedroom

Patio

INSIGHT

We’ve all grown accustomed to compromised Wi-Fi. From plugging router wires in and out to constant tech support calls, we’ve been led to believe there was no other way.

SOLUTION

We created a campaign that features a family that literally lives with bad Wi-Fi fixes. His name is Cameron. Thanks to TP-LINK, the family is able to break free and live the ultimate Wi-Fi life.

Next, we built an accompanying OOH campaign in key cities across the U.S. capitalizing on contextually relevant themes to grab attention. A partnership with the LA Kings led to our hockey themed boards and in Minneapolis, we compared bad Wi-Fi to something all Minnesotans struggle with – frozen lakes.

To further support the campaign, we created accompanying digital banner assets to live alongside the spots, driving home the STOP LIVING WITH BAD WI-FI FIXES mantra.

WORK

Netflix is a Joke

Netflix

The World Is Now Game

RECOIL

Fueling What's Next

MIKE’S HARDER LEMONADE

N. Sanely Better

CRASH BANDICOOT

Imagine It. Delivered.

AECOM

you're gonna need a bigger imagination

LEGO DIMENSIONS

Stop living with bad wi-fi fixes

TP-Link

adapt and survive

INJUSTICE

Stay Fly

Sky Viper

be the batman

BATMAN ARKHAM KNIGHT

Heroes of the Storm 2.0

BLIZZARD ENTERTAINMENT

fight!

MORTAL KOMBAT X

The Harder Solution

Mike’s Harder Lemonade

latest work in under 90 seconds

GREATEST HITS