LOS ANGELES–(BUSINESS WIRE)–Battery, the award-winning creative agency wired for today’s digital consumer, today revealed it was named the ad partner for the launch of Seeso, a new streaming comedy channel from NBCUniversal Digital Enterprises. Set to debut in January 2016, the ad-free subscription service will offer original and library TV and film content, including live and on-demand exclusive programming for $3.99 per month.
The initial spot create by Battery establishes Seeso as a hilarious secret comedy society where only the best content gains entrance. The campaign will roll out later this year exploring the right-brain comedy of Seeso, emphasizing the immense quality of the curated content found exclusively on Seeso.
Says Patricia Hadden, SVP, NBCUniversal Digital Enterprises, “Battery demonstrated a truly insightful approach to the Seeso audience and their creative depth is perfect for the diverse array of comedy programming that we have in store.”
Adds Anson Sowby, CEO of Battery: “Seeso’s audience is essentially ‘us’ and its content marries perfectly with our brand experience. We are eager to unleash our creative teams to support its launch.”
Battery has helped clients such as Warner Bros, Shazam, Paramount Pictures and NBCUniversal in outrageously smart and creative ways. Located in the heart of Hollywood, Battery is led by the dynamic troika of Anson Sowby (CEO), Philip Khosid (CCO) and Chris Hepburn (CPO), an admittedly eclectic group with a combined passion for fearless creative and intelligent implementation. That philosophy has earned Battery Ad Age’s coveted Silver Medal as one of their Small Agencies of the Year in 2015. More information can be found at www.batteryagency.com, or follow them online via Facebook, Twitter, Instagram & YouTube.
Dan Harnett, 212-338-0077