Hulu has a robust library of comedies – but it was new to stand-up. The streamer has a new lineup of original stand-up comedy specials coming each month, accompanied by a suite of new licensed specials. 

To stake their claim to the stand-up stage, Hulu needed this new programming to stand out – we needed to give it its own comedy brand. 

We coined the new brand, Hulu’s Laughing Now, to declare Hulu’s entrance to stand-up and as a destination for all things funny. Complete with our neon sign style logo, Hulu tapped comedian Jim Gaffigan to announce Hulu’s Laughing Now and the stand-up lineup. 

With successful specials from Jim Gaffigan, Bill Burr, Roy Wood Jr., Ilana Glazer, Chris Distefano, and more, we’re all laughing now.