Virtues & Values

Virtues & Values

 As purveyors of bohemian clothing, Free People has used their social accounts to deepen the brand’s associations with art and freedom. This includes “free-est”, a series of musician interviews, as well as a partnership with pop artist Ari Brochin (the...
Extra Texture

Extra Texture

In the spirit of 2021’s P-22 activation, Verizon partnered with Snapchat and the New York Hall of Science last week to release a “Science City Explorers” lens. The lens allows users to scan various pieces of infrastructure around the city to learn more about...
Dimensionalizing & Differentiating

Dimensionalizing & Differentiating

Driven by their internally generated research () that dating profiles featuring mayonnaise  get 74% more matches and 16% more messages, Kraft Mayo has opened up their Instagram DMs to fans looking for a makeover for their pics or bios. So what? While the divisive...
Memes and Movements

Memes and Movements

Drumstick ventured into the unexpected this week by getting a head start on this year’s #shortkingspring (with the help of their mini cones) and making a “brand dating account”, riding the wake of a joint brand “double date” post from Life360 that performed well last...
New Paths to Engagement

New Paths to Engagement

Starface peddles a large range of skincare products, but is best known for star-shaped “spot treatment” stickers that come in a case reminiscent of a Lego man’s head. This packaging serves as the perfect deadpan vehicle for content that tangoes with the sensory...