by olivia.weiss@batteryagency.com | Jul 7, 2023 | Brand Social Intelligence
Tea juggernaut Celestial Seasonings has capitalized on the success of memes involving their packages’ iconic bear to trawl the “sleepy” corners of Tiktok, with a particular emphasis on coziness as a state of mind. Positioning the mascot as an aspirational figure who... 
by olivia.weiss@batteryagency.com | Jun 23, 2023 | Brand Social Intelligence
Functional beverage heavyweight Olipop has geared a lot of social towards the trendy mocktail category, which is a logical extension of the brand’s positioning as a gut-healthy soda alternative. However, they’ve branched out recently with a dad joke contest (driven by... 
by olivia.weiss@batteryagency.com | Jun 2, 2023 | Brand Social Intelligence
With the help of Cara Delevingne’s commanding eyebrows, Swedish energy company Vattenfall (Swedish for waterfall) elbows their way into the beauty space by releasing a face mist. The “50ml bottle of systemic change” touts that Vatenfall’s ‘industrial emissions’ from... 
by olivia.weiss@batteryagency.com | May 19, 2023 | Brand Social Intelligence
As holder of the record of happiest country for the sixth consecutive year, Visit Finland gained traction earlier this month promoting their upcoming Happiness Masterclass, alongside a contest asking fans to discover their “inner Finn”. The activation created scores... 
by Admin | May 12, 2023 | Brand Social Intelligence
As purveyors of bohemian clothing, Free People has used their social accounts to deepen the brand’s associations with art and freedom. This includes “free-est”, a series of musician interviews, as well as a partnership with pop artist Ari Brochin (the... 
by Admin | May 5, 2023 | Brand Social Intelligence
In the spirit of 2021’s P-22 activation, Verizon partnered with Snapchat and the New York Hall of Science last week to release a “Science City Explorers” lens. The lens allows users to scan various pieces of infrastructure around the city to learn more about...