by casey.hoeschler@batteryagency.com | May 19, 2023 | Brand Social Intelligence
As holder of the record of happiest country for the sixth consecutive year, Visit Finland gained traction earlier this month promoting their upcoming Happiness Masterclass, alongside a contest asking fans to discover their “inner Finn”. The activation created scores...
by Admin | May 12, 2023 | Brand Social Intelligence
As purveyors of bohemian clothing, Free People has used their social accounts to deepen the brand’s associations with art and freedom. This includes “free-est”, a series of musician interviews, as well as a partnership with pop artist Ari Brochin (the...
by Admin | May 5, 2023 | Brand Social Intelligence
In the spirit of 2021’s P-22 activation, Verizon partnered with Snapchat and the New York Hall of Science last week to release a “Science City Explorers” lens. The lens allows users to scan various pieces of infrastructure around the city to learn more about...
by Admin | Apr 28, 2023 | Brand Social Intelligence
Driven by their internally generated research () that dating profiles featuring mayonnaise get 74% more matches and 16% more messages, Kraft Mayo has opened up their Instagram DMs to fans looking for a makeover for their pics or bios. So what? While the divisive...
by Admin | Mar 24, 2023 | Brand Social Intelligence
Drumstick ventured into the unexpected this week by getting a head start on this year’s #shortkingspring (with the help of their mini cones) and making a “brand dating account”, riding the wake of a joint brand “double date” post from Life360 that performed well last...
by Admin | Mar 17, 2023 | Brand Social Intelligence
Starface peddles a large range of skincare products, but is best known for star-shaped “spot treatment” stickers that come in a case reminiscent of a Lego man’s head. This packaging serves as the perfect deadpan vehicle for content that tangoes with the sensory...
