by Admin | Apr 28, 2023 | Brand Social Intelligence
Driven by their internally generated research () that dating profiles featuring mayonnaise get 74% more matches and 16% more messages, Kraft Mayo has opened up their Instagram DMs to fans looking for a makeover for their pics or bios. So what? While the divisive...
by Admin | Mar 24, 2023 | Brand Social Intelligence
Drumstick ventured into the unexpected this week by getting a head start on this year’s #shortkingspring (with the help of their mini cones) and making a “brand dating account”, riding the wake of a joint brand “double date” post from Life360 that performed well last...
by Admin | Mar 17, 2023 | Brand Social Intelligence
Starface peddles a large range of skincare products, but is best known for star-shaped “spot treatment” stickers that come in a case reminiscent of a Lego man’s head. This packaging serves as the perfect deadpan vehicle for content that tangoes with the sensory...
by Admin | Mar 10, 2023 | Brand Social Intelligence
While Intuit Quickbooks took a fairly conventional approach to International Women’s Day on Instagram with a post serving business advice from female entrepreneurs, they use TikTok’s more lo-fi environment to house content addressing an entirely different audience....
by Admin | Mar 3, 2023 | Brand Social Intelligence
If you’ve ever walked into a room 5 hours after a middle school boy occupied it, you might have made your mind up about what Axe smells like. To address that perception (and armed with research that 73% of participants in a blind smell test preferred Axe to Chanel and...
by Admin | Feb 24, 2023 | Brand Social Intelligence
You may recall that at the end of last year, a man named Elvis Francois survived for 24 days at sea subsisting primarily off a bottle of ketchup. After allegedly contacting several Elvis impersonators, the Colombian navy, and the government of Dominica, Heinz is using...
