Here are a few things that I wished someone had told me 20 years ago. Proper names in 30 seconds: If you are writing dialogue where you’re addressing another person, don’t give...
Royal Bank of Canada (RBC) believes banking should be effortless and enjoyable, and that’s why they’ve partnered with Apple. To celebrate this and attract young, new customers to...
As holder of the record of happiest country for the sixth consecutive year, Visit Finland gained traction earlier this month promoting their upcoming Happiness Masterclass,...
As purveyors of bohemian clothing, Free People has used their social accounts to deepen the brand’s associations with art and freedom. This includes "free-est", a series of...
In the spirit of 2021’s P-22 activation, Verizon partnered with Snapchat and the New York Hall of Science last week to release a "Science City Explorers” lens. The lens allows...
As an installment of Little Black Book’s “High Five” series, Battery ECD Scott Brown identified five gaming ads that cut through the noise while keeping fun at the heart of the...
Driven by their internally generated research () that dating profiles featuring mayonnaise get 74% more matches and 16% more messages, Kraft Mayo has opened up their Instagram...
April Fools’ Day is a clear opportunity for brands to try on new voices and earn some attention. Like any jokes, the best stunts are rooted in truth – and they can even...
Bedtime gear brand Casper has spent the last few weeks celebrating Sleep Awareness Month with posts like a “Midnight Snack or Pass” series that reviews late night eats based on...
Drumstick ventured into the unexpected this week by getting a head start on this year’s #shortkingspring (with the help of their mini cones) and making a “brand dating account”,...