Meet the Rising Stars of 2023

Meet the Rising Stars of 2023

Thrilled to share that our very own, Jake Christensen, was featured in this year's Business Insider Rising Stars of Madison Avenue list. Jake has made a huge impact at Battery...

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We Are Hiring!

We Are Hiring!

🚀 Join Battery Toronto as Brand Director. Battery, a 3-time Ad Age Creative Agency of the Year, is expanding in Toronto. With top clients like Royal Bank of Canada and Netflix this is an opportunity to join a focused team driven by creativity, innovation and results....

Cultural Rolls & Troll Reversals

Cultural Rolls & Troll Reversals

Tea juggernaut Celestial Seasonings has capitalized on the success of memes involving their packages’ iconic bear to trawl the “sleepy” corners of Tiktok, with a particular emphasis on coziness as a state of mind. Positioning the mascot as an aspirational figure who...

Battery Does Vegas 2023 Highlights

Battery Does Vegas 2023 Highlights

Battery takes Vegas! We had the best time getting our team together for our agency offsite this year. Nothing beats seeing each other face-to-face and in-person collaboration. Exciting things to come... [video width="720" height="1280"...

Deepening & Diverging

Deepening & Diverging

Functional beverage heavyweight Olipop has geared a lot of social towards the trendy mocktail category, which is a logical extension of the brand’s positioning as a gut-healthy soda alternative. However, they’ve branched out recently with a dad joke contest (driven by...

Breaking New Ground

Breaking New Ground

With the help of Cara Delevingne’s commanding eyebrows, Swedish energy company Vattenfall (Swedish for waterfall) elbows their way into the beauty space by releasing a face mist. The “50ml bottle of systemic change” touts that Vatenfall’s ‘industrial emissions’ from...