Canada has been in Battery's DNA from day one, and we're excited to announce a big addition to our agency family that further enhances how we support our Canadian clients. Pete...
Pete Breton hired to lead Battery expansion into Canada
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Brand Innovator’s Marketing Leadership Summit Welcomed Speakers Anson Sowby and Land O’ Lakes Inc. Chief Marketing Officer, Heather Malenshek
Battery CEO, Anson Sowby, joined Land O' Lakes Inc. Chief Marketing Officer, Heather Malenshek on stage at this year's Marketing Leadership Summit in New York for the C-Suite...
Battery’s International Presence Now Includes Shanghai Office Helmed by Paul Lin
We're proud to announce a new addition to Battery's global presence – our newest office in Shanghai led by Paul Lin, an industry veteran with over 20 years of top agency and...
Cultural Rolls & Troll Reversals
Tea juggernaut Celestial Seasonings has capitalized on the success of memes involving their packages’ iconic bear to trawl the “sleepy” corners of Tiktok, with a particular...
Battery Does Vegas 2023 Highlights
Battery takes Vegas! We had the best time getting our team together for our agency offsite this year. Nothing beats seeing each other face-to-face and in-person collaboration....
Land O’Lakes makes the Time100 Most Influential Companies
Congratulations to our longterm partner Land O'Lakes for making the TIME 100 most influential companies list for 2023! We're proud to work with a brand that makes a difference in...
“Let’s Do the Right Thing” Podcast Interviews Battery CEO Anson Sowby
As part of a series profiling figures in American advertising, the UK-based "Let's Do the Right Thing" podcast spoke to Battery CEO Anson Sowby about heeding the Jedi call,...
Deepening & Diverging
Functional beverage heavyweight Olipop has geared a lot of social towards the trendy mocktail category, which is a logical extension of the brand’s positioning as a gut-healthy...
Breaking New Ground
With the help of Cara Delevingne’s commanding eyebrows, Swedish energy company Vattenfall (Swedish for waterfall) elbows their way into the beauty space by releasing a face mist....
Group Creative Directors Michelle Fischer and Mark Maziarz on Writing Dialogue
Here are a few things that I wished someone had told me 20 years ago. Proper names in 30 seconds: If you are writing dialogue where you’re addressing another person, don’t give...