Recoil is a laser tag-style system that transforms any environment into an interactive, GPS-enabled battlefield. They came to us with a challenge – how do we capture the intensity of a real life FPS, eclipsed only by the pure adrenaline-pumping joy of a neighborhood-wide game? With imagination and a little help from a spokesperson so scary it loops back around to being funny – Michael Madsen.

The series of Recoil films showcase the game’s capabilities while Madsen’s hard-boiled VO gives a glimpse into the player’s perspective – a world where a laundry hamper can portend a day in sweats…or your last day on Earth – all while staying rooted in the fun and creativity of the platform, “The World is Now Game”.