ENCOURAGING CUSTOMERS TO MAKE THE SWITCH

As global economic uncertainty continues to loom and dominate the headlines, people across North America are looking for more ways to consciously spend their money.

That’s why we teamed up with professional hockey player, Auston Matthews and brand spokesman “Gene Raymond” to act as pitchmen for the RBC Vantage brand, promoting its benefits to those they stumble upon.

At a time when people are paying closer attention to how they spend their money, we wanted to create something that offers a little bit of fun to remind people that RBC is here to help and is the most trusted bank in Canada for a reason.