Royal Bank of Canada

RBC Auston Matthews Launch

MAKE IT COUNT
How do we convince Canadians to switch banks during an uncertain economy
and get people to notice the unbeatable value RBC offers?

Teaming up with The Leafs’ Auston Matthews to act as a pitchman for RBC, we promoted its benefits to those they stumble upon and brought humor to the banking world.

MAKE IT COUNT: EXCEEDING ACQUISITION TARGET BY 23%

An aging perception of a 150-year-old bank among youth

An entertaining brand driving acquisition

To make our message stand out, we engaged consumers where they were across digital and social with thumb-stopping content driving significant social interaction and ultimately acquiring +42% YoY growth in Personal Banking Accounts.

RESULTS

Best performing cash campaign ever

+42% YoY in Personal Banking Account acquisition
+23% over the acquisition target
+30% YoY in PBA acquisition for the first 2 weeks
+79% lift YoY in VCR for Skippable ads
+155k user clicks on social
+0.7 points in Ad Recall lift

Related Work

Hard Work Tastes Different

Gran Coramino

Make way for the REAL South Bay

South Bay Social District

Netflix

Dave Chapelle: Equanimity