Royal Bank of Canada
RBC Auston Matthews Launch
and get people to notice the unbeatable value RBC offers?
Teaming up with The Leafs’ Auston Matthews to act as a pitchman for RBC, we promoted its benefits to those they stumble upon and brought humor to the banking world.
An aging perception of a 150-year-old bank among youth
To make our message stand out, we engaged consumers where they were across digital and social with thumb-stopping content driving significant social interaction and ultimately acquiring +42% YoY growth in Personal Banking Accounts.
RESULTS
Best performing cash campaign ever
+42% YoY in Personal Banking Account acquisition
+23% over the acquisition target
+30% YoY in PBA acquisition for the first 2 weeks
+79% lift YoY in VCR for Skippable ads
+155k user clicks on social
+0.7 points in Ad Recall lift
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