{"id":114,"date":"2023-02-27T11:52:48","date_gmt":"2023-02-27T11:52:48","guid":{"rendered":"https:\/\/www.batteryagency.com\/?page_id=114"},"modified":"2023-08-15T21:18:42","modified_gmt":"2023-08-15T21:18:42","slug":"gran-coromino","status":"publish","type":"page","link":"https:\/\/www.batteryagency.com\/index.php\/gran-coromino\/","title":{"rendered":"Gran Coromino Case Study"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”30px||||false|false” custom_padding=”7px||6px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1200px” module_alignment=”center” custom_margin=”44px|auto||auto|false|false” custom_padding=”3px||7px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_font_size=”16px” text_line_height=”0.6em” header_2_font=”Inter|300|||||||” header_2_font_size=”57px” header_2_letter_spacing=”-1px” header_2_line_height=”1.4em” custom_margin=”||-13px|||” custom_padding=”0px||0px|||” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”0.6em” text_line_height_phone=”0.8em” text_line_height_last_edited=”on|phone” header_2_font_size_tablet=”57px” header_2_font_size_phone=”45px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” min_height=”161.8px”]<\/p>\n

Gran Coramino Tequila. Creating a new Top 5 US Brand.\u00a0\u00a0<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_image=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/kevin_header.jpg” parallax=”on” min_height=”750px” min_height_tablet=”750px” min_height_phone=”270px” min_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”60px||||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”20px” text_line_height=”30px” max_width=”750px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

How do you launch a brand new premium tequila brand from the ground up without being labeled as just another celebrity tequila brand in an already saturated category?<\/p>\n

You show the passion and the creds.<\/p>\n

Gran Coramino Tequila is a labor of love and hard work from co-founders Kevin Hart, famously known as \u201cThe Hardest Working Man in Entertainment\u201d and 11th generation tequila maker, Juan D. Beckmann. Both masters of their craft and known for their innovation and hard work, they created a tequila brand from scratch with these shared values.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”30px||||false|false” custom_padding=”7px||6px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/Gran-Coramino-Brand-Launch-Case-Study.mp4″ image_src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/gran_coromino.jpg” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_margin=”30px|auto||auto||” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/gran_coramino_ad_new-2.jpg” title_text=”gran_coramino_ad_new” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/gran_coramino_thumb_ad-1.jpg” title_text=”gran_coramino_thumb_ad” force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”450ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/gran_coramino_ad_new-2-1.jpg” title_text=”gran_coramino_ad_new-2″ module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”60px||||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”20px” text_line_height=”30px” max_width=”750px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Proximo and Global Brand Equities choose Battery as their lead creative partner to develop a distinct brand platform, storytelling, and design. What resulted was a platform line \u201cHard Work Tastes Different\u201d that rolled off the tongue of Kevin Hart as naturally as if he had manifested it himself.<\/p>\n

The brand\u2019s storytelling and art direction of hard work and grit tonally was a different approach. It was a departure from Kevin’s comedic roots and arrival into Kevin\u2019s dimensionalized personal brand of hard work, hustle, and innovation.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”30px||||false|false” custom_padding=”7px||6px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/Journey-Color-adjust01.mp4″ image_src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/video_thumb.jpg” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_margin=”30px|auto||auto||” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/gc_thumb_square.jpg” title_text=”gc_thumb_square” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/Video-2-KH-Dancing-in-Green-Satin-Suit-with-Bottle.mp4″ image_src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/dancing_green_thumb.jpg” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”450ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/Video-3-KH-Talking-about-GC.mp4″ image_src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/kh_insta_thumb.jpg” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_margin=”30px|auto||auto||” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/02-GC-Crystal-Clear-4×5-1-1_1.mp4″ image_src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/gran_coromino_thumb.jpg” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/ad_thumb.jpg” title_text=”ad_thumb” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”60px||||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”20px” text_line_height=”30px” max_width=”750px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Early Results<\/strong><\/p>\n

The 5th best-selling Cristalino Tequila after less than 5 months in market.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”30px||||false|false” custom_padding=”7px||6px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/KH-Jimmy-Fallon-GC.mp4″ image_src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/kevin_jummy_thumb.jpg” _builder_version=”4.20.0″ _module_preset=”default” min_height_tablet=”” min_height_phone=”300px” min_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_color=”#e8e8e8″ custom_margin=”30px||-67px||false|false” custom_padding=”7px||25px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_margin=”||-13px|||” custom_padding=”6px||6px||true|false” global_colors_info=”{}”]<\/p>\n

Related Work<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/batman_thumb.jpg” title_text=”batman_thumb” url=”\/index.php\/be-the-batman\/” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_margin=”||-13px|||” custom_padding=”0px||0px|||” link_option_url=”\/index.php\/be-the-batman\/” global_colors_info=”{}”]<\/p>\n

Batman Arkham Knight<\/p>\n

Be The Batman<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/borjomi.jpg” title_text=”borjomi” url=”\/index.php\/borjomi-2\/” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_padding=”0px||||false|false” link_option_url=”\/index.php\/borjomi-2\/” global_colors_info=”{}”]<\/p>\n

Tastes Like Nature.<\/p>\n

Borjomi<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”450ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/clippers_thumb.jpg” title_text=”clippers_thumb” url=”\/index.php\/la-clippers\/” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_padding=”0px|||||” link_option_url=”\/index.php\/la-clippers\/” global_colors_info=”{}”]LA Clippers<\/p>\n

This is LA Our Way<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Gran Coramino Tequila. Creating a new Top 5 US Brand.\u00a0\u00a0How do you launch a brand new premium tequila brand from the ground up without being labeled as just another celebrity tequila brand in an already saturated category? You show the passion and the creds. Gran Coramino Tequila is a labor of love and hard work […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"yoast_head":"\nGran Coromino Case Study - BATTERY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batteryagency.com\/index.php\/gran-coromino\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gran Coromino Case Study - BATTERY\" \/>\n<meta property=\"og:description\" content=\"Gran Coramino Tequila. Creating a new Top 5 US Brand.\u00a0\u00a0How do you launch a brand new premium tequila brand from the ground up without being labeled as just another celebrity tequila brand in an already saturated category? You show the passion and the creds. 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