{"id":268,"date":"2023-03-21T00:11:26","date_gmt":"2023-03-21T00:11:26","guid":{"rendered":"https:\/\/www.batteryagency.com\/?page_id=268"},"modified":"2024-03-15T17:40:25","modified_gmt":"2024-03-15T17:40:25","slug":"royal-bank-of-canada","status":"publish","type":"page","link":"https:\/\/www.batteryagency.com\/index.php\/royal-bank-of-canada\/","title":{"rendered":"Royal Bank of Canada"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_margin_tablet=&#8221;30px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||6px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Royal Bank of Canada<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;0.02em&#8221; text_line_height=&#8221;0.6em&#8221; header_2_font=&#8221;Inter|300|||||||&#8221; header_2_font_size=&#8221;52px&#8221; header_2_letter_spacing=&#8221;-0.02em&#8221; header_2_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px|||&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;0.6em&#8221; text_line_height_phone=&#8221;0.8em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; header_2_text_align_tablet=&#8221;&#8221; header_2_text_align_phone=&#8221;center&#8221; header_2_text_align_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;57px&#8221; header_2_font_size_phone=&#8221;38px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;1.4em&#8221; header_2_line_height_phone=&#8221;48px&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>RBC Auston Matthews Launch<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/bikers_hero.jpg&#8221; parallax=&#8221;on&#8221; min_height=&#8221;750px&#8221; min_height_tablet=&#8221;750px&#8221; min_height_phone=&#8221;270px&#8221; min_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;60px||||false|false&#8221; custom_padding=&#8221;1px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|900|||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;70px&#8221; text_letter_spacing=&#8221;-2px&#8221; text_line_height=&#8221;32px&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;750px&#8221; max_width_tablet=&#8221;750px&#8221; max_width_phone=&#8221;750px&#8221; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;29px|||||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||23px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;70px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;30px&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;font-family: bebas-neue-pro, sans-serif;||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]MAKE IT COUNT[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|300|||||||&#8221; text_text_color=&#8221;#111111&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; header_2_font=&#8221;Inter|700||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;8px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; max_width=&#8221;850px&#8221; module_alignment=&#8221;center&#8221; sticky_enabled=&#8221;0&#8243;]<span>How do we convince Canadians to switch banks during an uncertain economy<br \/>\nand get people to notice the unbeatable value RBC offers?<\/p>\n<p>Teaming up with The Leafs\u2019 Auston Matthews to act as a pitchman for RBC, we promoted its benefits to those they stumble upon and brought humor to the banking world.<br \/>\n<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; 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max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;29px|||||&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||23px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;70px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;30px&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;font-family: bebas-neue-pro, sans-serif;||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]MAKE IT COUNT: EXCEEDING ACQUISITION TARGET BY 23%[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243; max_width=&#8221;748px&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_3&#8243;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|300|||||||&#8221; text_text_color=&#8221;#111111&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; header_2_font=&#8221;Inter|700||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;8px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; max_width=&#8221;200px&#8221; module_alignment=&#8221;center&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 300;\">An aging perception of a 150-year-old bank among youth<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_3&#8243;][et_pb_image src=&#8221;https:\/\/www.batteryagency.com\/wp-content\/uploads\/2024\/03\/arrow.png&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;arrow&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; width=&#8221;80px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||||false|false&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; type=&#8221;1_3&#8243;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|300|||||||&#8221; text_text_color=&#8221;#111111&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; header_2_font=&#8221;Inter|700||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;8px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; max_width=&#8221;200px&#8221; module_alignment=&#8221;center&#8221; sticky_enabled=&#8221;0&#8243;]<span style=\"font-weight: 300;\">An entertaining brand driving acquisition<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1500px&#8221; custom_margin=&#8221;30px|auto||auto||&#8221; custom_padding=&#8221;5px||5px|||&#8221; 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header_2_font=&#8221;Inter|700||on|||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;8px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; max_width=&#8221;850px&#8221; module_alignment=&#8221;center&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 300;\">To make our message stand out, we engaged consumers where they were across digital and social with thumb-stopping content driving significant social interaction and ultimately acquiring +42% YoY growth in Personal Banking Accounts.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; 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custom_margin_phone=&#8221;0px||23px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;70px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;30px&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;font-family: bebas-neue-pro, sans-serif;||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>RESULTS<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|300|||||||&#8221; text_text_color=&#8221;#111111&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; 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_builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e8e8e8&#8243; custom_margin=&#8221;30px||-67px||false|false&#8221; custom_padding=&#8221;7px||25px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1500px&#8221; custom_padding=&#8221;5px||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;750ms&#8221; animation_delay=&#8221;200ms&#8221; animation_intensity_slide=&#8221;2%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.0&#8243; 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