{"id":2964,"date":"2025-10-22T17:20:04","date_gmt":"2025-10-22T17:20:04","guid":{"rendered":"https:\/\/www.batteryagency.com\/?page_id=2964"},"modified":"2025-10-23T17:16:41","modified_gmt":"2025-10-23T17:16:41","slug":"quitting-earth-with-borderlands-4","status":"publish","type":"page","link":"https:\/\/www.batteryagency.com\/index.php\/quitting-earth-with-borderlands-4\/","title":{"rendered":"Quitting Earth with Borderlands 4"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”30px||||false|false” custom_padding=”7px||6px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1200px” module_alignment=”center” custom_margin=”|auto||auto|false|false” custom_padding=”||7px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Inter|300|||||||” text_font_size=”16px” text_letter_spacing=”0.02em” text_line_height=”0.6em” header_2_font=”Inter|300|||||||” header_2_font_size=”52px” header_2_letter_spacing=”-0.02em” header_2_line_height=”1.4em” custom_margin=”||0px|7px|false|false” custom_padding=”0px||0px|||” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”0.6em” text_line_height_phone=”0.8em” text_line_height_last_edited=”on|phone” header_2_font_size_tablet=”57px” header_2_font_size_phone=”45px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

2K Games<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Inter|300|||||||” text_font_size=”16px” text_letter_spacing=”0.02em” text_line_height=”0.6em” header_2_font=”Inter|300|||||||” header_2_font_size=”52px” header_2_letter_spacing=”-0.02em” header_2_line_height=”1.4em” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px|||” motion_trigger_start=”top” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”0.6em” text_line_height_phone=”0.8em” text_line_height_last_edited=”on|phone” header_2_font_size_tablet=”57px” header_2_font_size_phone=”45px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Quitting Earth with Borderlands 4<\/h2>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_image=”off” parallax=”on” background_video_mp4=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/BD4-Hero-GIF.mp4″ min_height=”750px” min_height_tablet=”750px” min_height_phone=”270px” min_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”60px||||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”20px” text_line_height=”30px” max_width=”750px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

For the release of Borderlands 4, we created a disruptive global campaign that invited fans to \u201cQuit Earth.\u201d The strategy was to lean into the franchise\u2019s identity as the unpredictable \u201cblack sheep\u201d of the shooter category, positioning the game as a cultural escape from the frustrations of everyday life. Because who doesn\u2019t want to quit our planet lately?!<\/p>\n

The teaser phase kicked off with cryptic \u201cQuit Earth\u201d billboards and posters across LA and New York, including a massive vertical billboard in the heart of Times Square. This mystery-first approach fueled fan speculation and lore decoding, sparking organic buzz that spread well beyond the gaming community.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1500px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/IMG_0333-LA-OOH-scaled-1.jpg” title_text=”IMG_0333-LA OOH” force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/IMG_0453-2-LA-OOH-scaled-1.jpg” title_text=”IMG_0453 2-LA OOH” force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”30px||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/NYTSQ31-OOH1-big-still-scaled-1-1.jpg” title_text=”NYTSQ31-OOH1-big-still-scaled-1″ force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”40px||20px||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”20px” text_line_height=”30px” max_width=”750px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

On September 12, launch day flipped the script. The \u201cQuit Earth\u201d OOH revealed Borderlands 4 as the force behind it all, paired with citywide takeovers in Los Angeles and a show-stopping activation at the Las Vegas Sphere.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1500px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/nobg.png” title_text=”BD4_LasVegasSphere_Takeover_frame_0_00_0f” force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/BD4_LasVegasSphere_Takeover_frame_0_00_0f.jpeg” background_video_mp4=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/BD4_LasVegasSphere_Takeover.mp4″ background_video_width=”100%” background_video_height=”755″ hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/NYTSQ-OOH-REVEAL-IMAGE.jpg” title_text=”NYTSQ OOH REVEAL IMAGE” force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/WILD31-POSTINGS_BD4.jpg” title_text=”WILD31-POSTINGS_BD4″ force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”30px||30px||false|false” custom_padding=”1px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”20px” text_line_height=”30px” max_width=”750px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The reveal culminated in a Live-Action Trailer directed by Aaron Moorhead and Justin Benson which features a wild stampede of fans and Borderlands characters abandoning Earth for the new planet, Kairos. The film fuses the franchise\u2019s signature dark humor, explosive action, and cultural satire, setting the tone for the Official Cinematic Launch Trailer which quickly followed.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1500px” module_alignment=”center” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=dKjgWa7cpCI&t=1s” image_src=”\/\/i.ytimg.com\/vi\/dKjgWa7cpCI\/hqdefault.jpg” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1500px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/BL4-2.mp4.mp4″ module_class=”joy-video-autoplay” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/BL4-3.mp4″ module_class=”joy-video-autoplay” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” src__hover_enabled=”on|desktop” src__hover=”https:\/\/batterydevstg.wpenginepowered.com\/wp-content\/uploads\/2025\/10\/BL4-3.mp4″][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=NtSRtcXcCnk&t=1s” image_src=”\/\/i.ytimg.com\/vi\/NtSRtcXcCnk\/hqdefault.jpg” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”40px||||false|false” custom_padding=”1px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”20px” text_line_height=”30px” max_width=”750px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]Capping the launch, the Borderlands x Voodoo Ranger IPA collaboration brought the campaign\u2019s irreverent spirit into the real world, toasting fans who finally decided to \u201cQuit Earth.\u201d[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1500px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/VOODOO.jpg” title_text=”VOODOO” force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”13px” text_line_height=”30px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”-20px||||false|false” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

(Truong Nguyen\/PAX West 2025)<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/VOODOO2.jpg” title_text=”VOODOO2″ force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”24px||||false|false” custom_margin_tablet=”24px||||false|false” custom_margin_phone=”24px||||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”13px” text_line_height=”30px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”-20px||||false|false” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

(Truong Nguyen\/PAX West 2025)<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2025\/10\/VOODOO-RANGER-POSTER-IMAGE-scaled-1.jpg” title_text=”VOODOO RANGER POSTER IMAGE” force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_color=”#e8e8e8″ custom_margin=”30px||-67px||false|false” custom_padding=”7px||25px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_margin=”||-13px|||” custom_padding=”6px||6px||true|false” global_colors_info=”{}”]<\/p>\n

Related Work<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/netflix_is_a_joke_thumb.jpg” title_text=”netflix_is_a_joke_thumb” url=”\/index.php\/netflix-is-a-joke\/” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_margin=”||-13px|||” custom_padding=”0px||0px|||” link_option_url=”\/index.php\/netflix-is-a-joke\/” global_colors_info=”{}”]<\/p>\n

Netflix Is A Joke<\/p>\n

Netflix Flies Its Funny Flag<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/land_o_lakes_thumb-1.jpg” title_text=”land_o_lakes_thumb” url=”\/index.php\/land-olakes\/” force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_padding=”0px|||||” link_option_url=”\/index.php\/land-olakes\/” global_colors_info=”{}”]<\/p>\n

Eat It Like You Own It<\/p>\n

Land O’Lakes<\/h2>\n

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Royal Bank of Canada<\/p>\n

Fear No Future<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2K GamesQuitting Earth with Borderlands 4  For the release of Borderlands 4, we created a disruptive global campaign that invited fans to \u201cQuit Earth.\u201d The strategy was to lean into the franchise\u2019s identity as the unpredictable \u201cblack sheep\u201d of the shooter category, positioning the game as a cultural escape from the frustrations of everyday life. 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