{"id":385,"date":"2023-03-22T16:51:11","date_gmt":"2023-03-22T16:51:11","guid":{"rendered":"https:\/\/www.batteryagency.com\/?page_id=385"},"modified":"2023-11-06T21:02:38","modified_gmt":"2023-11-06T21:02:38","slug":"rbc-golf","status":"publish","type":"page","link":"https:\/\/www.batteryagency.com\/index.php\/rbc-golf\/","title":{"rendered":"RBC Golf"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_margin_tablet=&#8221;30px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||6px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1200px&#8221; 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_builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/08\/RBC_Golf_2022_Obstacles_16x9_HD_15.mp4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;60px||||false|false&#8221; custom_padding=&#8221;1px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Inter|300|||||||&#8221; text_text_color=&#8221;#1e1e1e&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;30px&#8221; max_width=&#8221;750px&#8221; max_width_tablet=&#8221;750px&#8221; max_width_phone=&#8221;750px&#8221; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;74px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||2px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;30px&#8221; text_line_height_phone=&#8221;28px&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><b>DOUBLE DIGIT BRAND RECOGNITION INCREASE IN THE U.S.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">RBC knows it isn\u2019t enough to just perform well, you have to see things differently to be in a class of your own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RBC is one of the most trusted and respected capital markets leaders in the game, but its wealth-management business is still something of an unknown quantity here in the United States. With a goal to increase brand\u00a0 awareness, we launched the \u201cSees Things Differently\u201d creative with Dustin Johnson and saw great success:<\/span><\/p>\n<p><b>10%<\/b> <span style=\"font-weight: 400;\">increase in RBC brand recognition in the US<\/span><\/p>\n<p><b>17% <\/b><span style=\"font-weight: 400;\">increase in brand favorability among the target audience of Males 60+<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After 3 years of successful, breakthrough creative and with the introduction of LIV Golf, RBC needed to refresh the work to continue the PGA partnership and drive awareness. By featuring more of the Team RBC golfers, we were able to give a greater breadth of the innovation, imagination and insight RBC can provide. <\/span><span style=\"font-weight: 400;\">And consumers noticed:<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><b>31%<\/b><span style=\"font-weight: 400;\"> ad recognition for the work (above the 25% norm)<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><b>Above norm<\/b> on Branding, Enjoyment, Relevance and Meets needs<\/span><\/p>\n<ul><\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Make way for the REAL South Bay<\/p>\n<h2>South Bay Social District<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;450ms&#8221; animation_intensity_slide=&#8221;2%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/02\/dave_chappele.jpg&#8221; title_text=&#8221;dave_chappele&#8221; url=&#8221;\/index.php\/dave-chapelle-equanimity\/&#8221; module_class=&#8221;et-zoom-in&#8221; _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; text_line_height=&#8221;1em&#8221; header_2_font=&#8221;Inter|300|||||||&#8221; 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