{"id":419,"date":"2023-03-22T17:40:34","date_gmt":"2023-03-22T17:40:34","guid":{"rendered":"https:\/\/www.batteryagency.com\/?page_id=419"},"modified":"2023-08-15T21:08:17","modified_gmt":"2023-08-15T21:08:17","slug":"la-clippers","status":"publish","type":"page","link":"https:\/\/www.batteryagency.com\/index.php\/la-clippers\/","title":{"rendered":"LA Clippers"},"content":{"rendered":"

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LA Clippers<\/span><\/p>\n

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Building a Movement, Not Marketing<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_image=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/clippers_hero_images.jpg” parallax=”on” parallax_method=”off” min_height=”750px” min_height_tablet=”750px” min_height_phone=”270px” min_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”60px||||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”20px” text_line_height=”30px” max_width=”750px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]This is LA our way<\/p>\n

It started in the off-season with the words of coach Doc Rivers, \u201cIt feels like we\u2019re building a movement.\u201d In a town that\u2019s defined by glitz and glam, where Hollywood hype has long dominated the scene, the Clippers have risen above past adversity, and quietly changed the game with a gritty, and unrelenting style of basketball. On and off the court, the Clippers have built an organization that reflects the resilient spirit of the community it plays for. This is the real LA. This is LA Our Way.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”30px||||false|false” custom_padding=”7px||6px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” width_tablet=”90%” width_phone=”95%” width_last_edited=”on|phone” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/Clippers-2019-20-Open-In-Arena.mp4″ image_src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/clippers_video_thumb.jpg” 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Together with the Clippers, we set out to galvanize fans and Angelenos around this cultural movement with a grassroots campaign inspired by the hard-fought and harder-won progress LA creates every day. A rally cry for underdogs everywhere, LA Our Way celebrates the sense of civic pride, and pure love of basketball that drives Clipper Nation.<\/p>\n

Our integrated campaign helped to bring this movement to life by highlighting the characteristics that define the players, coaches, and organization, as well as the city they play and bleed for.<\/p>\n

 <\/p>\n

RESULTS<\/p>\n

During the season:<\/p>\n