{"id":449,"date":"2023-03-22T19:49:06","date_gmt":"2023-03-22T19:49:06","guid":{"rendered":"https:\/\/www.batteryagency.com\/?page_id=449"},"modified":"2023-04-17T21:18:32","modified_gmt":"2023-04-17T21:18:32","slug":"youre-gonna-need-a-bigger-imagination","status":"publish","type":"page","link":"https:\/\/www.batteryagency.com\/index.php\/youre-gonna-need-a-bigger-imagination\/","title":{"rendered":"You\u2019re Gonna Need a Bigger Imagination"},"content":{"rendered":"

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Lego Dimensions<\/span><\/p>\n

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You\u2019re Gonna Need a Bigger Imagination<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_image=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/04\/1_1.1.5.jpg” parallax=”on” min_height=”750px” min_height_tablet=”750px” min_height_phone=”270px” min_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”60px||||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”20px” text_line_height=”30px” max_width=”750px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

CHALLENGE<\/strong><\/p>\n

How do you launch a new product into the crowded toys-to-life category dominated by the likes of Activision\u2019s Skylanders and Disney\u2019s Infinity? Not to mention a product with a higher price point against companies with a 3-year head start? You do it the LEGO way \u2013 with Imagination.<\/p>\n

HOW<\/strong><\/p>\n

What makes LEGO great? LEGO empowers builders of tomorrow, making the next great generation of imaginations. The competitive products simply gave kids non-posable figures to play with, whereas with LEGO Dimensions, kids could harness the full power of their imaginations and control their worlds via LEGO\u2019s famous blocks. Thus, the idea was born\u2026\u201dYou\u2019re Gonna Need a Bigger Imagination.\u201d<\/p>\n

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force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”60px||||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”20px” text_line_height=”30px” max_width=”750px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

RESULTS<\/strong><\/p>\n

LEGO Dimensions went on to outsell the previous category leader Disney Infinity.<\/p>\n

\u201cFROM THE MOMENT WE FIRST HEARD BATTERY\u2019S CAMPAIGN DIRECTION WE KNEW\u2026\u201d<\/p>\n

\u201cThey had captured the endless possibilities of the brand in a way that speaks perfectly to our multiple targets. We were in!\u201d<\/p>\n

\u2014 Stephanie Johnson<\/p>\n

VP Global Marketing, LEGO Franchise<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_color=”#e8e8e8″ custom_margin=”30px||-67px||false|false” custom_padding=”7px||25px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_margin=”||-13px|||” custom_padding=”6px||6px||true|false” global_colors_info=”{}”]<\/p>\n

Related Work<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/mortal_kombat_home_thumb.jpg” title_text=”mortal_kombat_home_thumb” url=”\/index.php\/mortal-kombat-x\/” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_margin=”||-13px|||” custom_padding=”0px||0px|||” link_option_url=”\/index.php\/mortal-kombat-x\/” global_colors_info=”{}”]<\/p>\n

Mortal Kombat X<\/p>\n

Revitializing a Dormant Brand<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/sky_viper.jpg” title_text=”sky_viper” url=”\/index.php\/stay-cool-stay-fly\/” force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_padding=”0px|||||” link_option_url=”\/index.php\/stay-cool-stay-fly\/” global_colors_info=”{}”]Sky Viper<\/p>\n

Stay Cool \/ Stay Fly<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”450ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/rbc_golf_homepage.jpg” title_text=”rbc_golf_homepage” url=”\/index.php\/rbc-golf\/” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_padding=”0px|||||” link_option_url=”\/index.php\/rbc-golf\/” global_colors_info=”{}”]<\/p>\n

Dustin Johnson Sees Things Differently<\/p>\n

RBC Golf<\/h2>\n

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Lego DimensionsYou\u2019re Gonna Need a Bigger ImaginationCHALLENGE How do you launch a new product into the crowded toys-to-life category dominated by the likes of Activision\u2019s Skylanders and Disney\u2019s Infinity? Not to mention a product with a higher price point against companies with a 3-year head start? You do it the LEGO way \u2013 with Imagination. 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