{"id":565,"date":"2023-03-23T14:27:55","date_gmt":"2023-03-23T14:27:55","guid":{"rendered":"https:\/\/www.batteryagency.com\/?page_id=565"},"modified":"2023-06-13T23:29:24","modified_gmt":"2023-06-13T23:29:24","slug":"be-the-batman","status":"publish","type":"page","link":"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/","title":{"rendered":"Be The Batman. Launching the fastest selling game in Warner Bros\u2019 History."},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”30px||||false|false” custom_margin_tablet=”30px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||6px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1200px” module_alignment=”center” custom_margin=”6px|auto||auto|false|false” custom_margin_tablet=”6px|auto||auto|false|false” custom_margin_phone=”0px|auto||auto|false|false” custom_margin_last_edited=”on|phone” custom_padding=”35px||7px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_font_size=”16px” text_letter_spacing=”0.02em” text_line_height=”0.6em” header_2_font=”Inter|300|||||||” header_2_font_size=”52px” header_2_letter_spacing=”-0.02em” header_2_line_height=”1.4em” custom_margin=”||0px|4px|false|false” custom_margin_tablet=”||0px|7px|false|false” custom_margin_phone=”||8px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px|||” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”0.6em” text_line_height_phone=”0.8em” text_line_height_last_edited=”on|phone” header_2_font_size_tablet=”57px” header_2_font_size_phone=”45px” header_2_font_size_last_edited=”on|phone” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Batman Arkham Knight<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_font_size=”16px” text_letter_spacing=”0.02em” text_line_height=”0.6em” header_2_font=”Inter|300|||||||” header_2_font_size=”52px” header_2_letter_spacing=”-0.02em” header_2_line_height=”1.4em” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px|||” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”0.6em” text_line_height_phone=”0.8em” text_line_height_last_edited=”on|phone” header_2_text_align_tablet=”” header_2_text_align_phone=”center” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”57px” header_2_font_size_phone=”38px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.4em” header_2_line_height_phone=”48px” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Be The Batman. Launching the Fastest Selling Game in Warner Bros\u2019 History.<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_image=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/batman_hero.jpg” parallax=”on” parallax_method=”off” min_height=”750px” min_height_tablet=”750px” min_height_phone=”270px” min_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”60px||||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”20px” text_line_height=”30px” max_width=”750px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]Warner Bros came to us with a simple but challenging proposition \u2013 broaden the reach of the Arkham Knight game beyond the hardcore fans of Batman and sell it to the casual gamer. When WB said \u2018casual\u2019, they meant really, really casual. They wanted to appeal to people who didn\u2019t even own a PlayStation or Xbox. We had to first drive console sales in order to drive game sales.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.4″ _module_preset=”default” width=”90%” width_tablet=”90%” width_phone=”100%” width_last_edited=”on|phone” max_width=”1500px” min_height=”420px” min_height_tablet=”420px” min_height_phone=”500px” min_height_last_edited=”on|phone” custom_margin=”30px|auto||auto||” custom_margin_tablet=”30px|auto||auto||” custom_margin_phone=”22px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” background_video_mp4=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/05\/Batman-2.mp4″ background_video_pause_outside_viewport=”off” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” min_height_tablet=”” min_height_phone=”250px” min_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” background_video_mp4=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/05\/Batman-3.mp4″ background_video_pause_outside_viewport=”off” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” min_height_tablet=”” min_height_phone=”250px” min_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.4″ _module_preset=”default” width=”90%” width_tablet=”90%” width_phone=”100%” width_last_edited=”on|phone” max_width=”1500px” min_height=”420px” min_height_tablet=”420px” min_height_phone=”500px” min_height_last_edited=”on|phone” custom_margin=”30px|auto||auto||” custom_margin_tablet=”30px|auto||auto||” custom_margin_phone=”22px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” background_video_mp4=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/05\/Batman-4.mp4″ background_video_pause_outside_viewport=”off” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” min_height_tablet=”” min_height_phone=”250px” min_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” background_video_mp4=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/05\/Batman-1.mp4″ background_video_pause_outside_viewport=”off” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” min_height_tablet=”” min_height_phone=”250px” min_height_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”30px||||false|false” custom_padding=”7px||6px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” width_tablet=”90%” width_phone=”95%” width_last_edited=”on|phone” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/Batman-Arkham-Knight-Be-the-Batman-Trailer-_75.mp4″ image_src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/batman_video_cover.jpg” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”60px||||false|false” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#1e1e1e” text_font_size=”20px” text_line_height=”30px” max_width=”750px” max_width_tablet=”750px” max_width_phone=”750px” max_width_last_edited=”on|desktop” module_alignment=”center” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”30px” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone” global_colors_info=”{}”]So the campaign clearly couldn\u2019t be about the features or the polygon count. It had to get to the core of why people identify with Batman. After all, Batman isn\u2019t your typical superhero. He\u2019s a human, like us. The only difference is 10,000 push-ups and about a billion dollars. As a result of our campaign, Arkham Knight was a top 5 title and is the fastest-selling game in WB\u2019s history.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”30px||||false|false” custom_margin_tablet=”30px||||false|false” custom_margin_phone=”22px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”7px||6px||false|false” custom_padding_tablet=”7px||6px||false|false” custom_padding_phone=”7px||0px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” width_tablet=”90%” width_phone=”95%” width_last_edited=”on|phone” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/Batman-Arkham-Knight-CASE-STUDY.mp4″ image_src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/batman_video_cover_2.jpg” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_margin=”30px|auto||auto||” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/batman_slide_4.jpg” title_text=”batman_slide_4″ force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/batman_slide_3.jpg” title_text=”batman_slide_3″ force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”95%” max_width=”1500px” custom_margin=”30px|auto||auto||” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/batman_slide_1.jpg” title_text=”batman_slide_1″ module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/batman_slide_2.jpg” title_text=”batman_slide_2″ force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.0″ _module_preset=”default” background_color=”#e8e8e8″ custom_margin=”30px||-67px||false|false” custom_padding=”7px||25px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|false|false” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_margin=”||-13px|||” custom_padding=”6px||6px||true|false” global_colors_info=”{}”]<\/p>\n

Related Work<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.20.0″ _module_preset=”default” width=”90%” max_width=”1500px” custom_padding=”5px||5px|||” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_delay=”200ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/mortal_kombat_home_thumb.jpg” title_text=”mortal_kombat_home_thumb” url=”\/index.php\/mortal-kombat-x\/” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_margin=”||-13px|||” custom_padding=”0px||0px|||” link_option_url=”\/index.php\/mortal-kombat-x\/” global_colors_info=”{}”]<\/p>\n

Mortal Kombat X<\/p>\n

Revitializing a Dormant Brand<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”300ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/sky_viper.jpg” title_text=”sky_viper” url=”\/index.php\/stay-cool-stay-fly\/” force_fullwidth=”on” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_padding=”0px|||||” link_option_url=”\/index.php\/stay-cool-stay-fly\/” global_colors_info=”{}”]Sky Viper<\/p>\n

Stay Cool \/ Stay Fly<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_delay=”450ms” animation_intensity_slide=”2%” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/rbc_golf_homepage.jpg” title_text=”rbc_golf_homepage” url=”\/index.php\/rbc-golf\/” module_class=”et-zoom-in” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter|300|||||||” text_line_height=”1em” header_2_font=”Inter|300|||||||” header_2_line_height=”1.6em” custom_padding=”0px|||||” link_option_url=”\/index.php\/rbc-golf\/” global_colors_info=”{}”]<\/p>\n

Dustin Johnson Sees Things Differently<\/p>\n

RBC Golf<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Batman Arkham KnightBe The Batman. Launching the Fastest Selling Game in Warner Bros\u2019 History.Warner Bros came to us with a simple but challenging proposition \u2013 broaden the reach of the Arkham Knight game beyond the hardcore fans of Batman and sell it to the casual gamer. When WB said \u2018casual\u2019, they meant really, really casual. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-565","page","type-page","status-publish","hentry"],"yoast_head":"\nBe The Batman. Launching the fastest selling game in Warner Bros\u2019 History. - BATTERY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be The Batman. Launching the fastest selling game in Warner Bros\u2019 History. - BATTERY\" \/>\n<meta property=\"og:description\" content=\"Batman Arkham KnightBe The Batman. Launching the Fastest Selling Game in Warner Bros\u2019 History.Warner Bros came to us with a simple but challenging proposition \u2013 broaden the reach of the Arkham Knight game beyond the hardcore fans of Batman and sell it to the casual gamer. When WB said \u2018casual\u2019, they meant really, really casual. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/\" \/>\n<meta property=\"og:site_name\" content=\"BATTERY\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-13T23:29:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/\",\"url\":\"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/\",\"name\":\"Be The Batman. Launching the fastest selling game in Warner Bros\u2019 History. - BATTERY\",\"isPartOf\":{\"@id\":\"https:\/\/www.batteryagency.com\/#website\"},\"datePublished\":\"2023-03-23T14:27:55+00:00\",\"dateModified\":\"2023-06-13T23:29:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.batteryagency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Be The Batman. Launching the fastest selling game in Warner Bros\u2019 History.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.batteryagency.com\/#website\",\"url\":\"https:\/\/www.batteryagency.com\/\",\"name\":\"BATTERY\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.batteryagency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Be The Batman. Launching the fastest selling game in Warner Bros\u2019 History. - BATTERY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/","og_locale":"en_US","og_type":"article","og_title":"Be The Batman. Launching the fastest selling game in Warner Bros\u2019 History. - BATTERY","og_description":"Batman Arkham KnightBe The Batman. Launching the Fastest Selling Game in Warner Bros\u2019 History.Warner Bros came to us with a simple but challenging proposition \u2013 broaden the reach of the Arkham Knight game beyond the hardcore fans of Batman and sell it to the casual gamer. When WB said \u2018casual\u2019, they meant really, really casual. […]","og_url":"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/","og_site_name":"BATTERY","article_modified_time":"2023-06-13T23:29:24+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/","url":"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/","name":"Be The Batman. Launching the fastest selling game in Warner Bros\u2019 History. - BATTERY","isPartOf":{"@id":"https:\/\/www.batteryagency.com\/#website"},"datePublished":"2023-03-23T14:27:55+00:00","dateModified":"2023-06-13T23:29:24+00:00","breadcrumb":{"@id":"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.batteryagency.com\/index.php\/be-the-batman\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.batteryagency.com\/"},{"@type":"ListItem","position":2,"name":"Be The Batman. Launching the fastest selling game in Warner Bros\u2019 History."}]},{"@type":"WebSite","@id":"https:\/\/www.batteryagency.com\/#website","url":"https:\/\/www.batteryagency.com\/","name":"BATTERY","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.batteryagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/pages\/565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/comments?post=565"}],"version-history":[{"count":0,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/pages\/565\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/media?parent=565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}