{"id":1059,"date":"2023-04-07T21:28:37","date_gmt":"2023-04-07T21:28:37","guid":{"rendered":"https:\/\/www.batteryagency.com\/?p=1059"},"modified":"2023-04-27T19:46:16","modified_gmt":"2023-04-27T19:46:16","slug":"a-kernel-of-truth","status":"publish","type":"post","link":"https:\/\/www.batteryagency.com\/index.php\/2023\/04\/07\/a-kernel-of-truth\/","title":{"rendered":"A Kernel of Truth"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.20.4″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]

April Fools\u2019 Day is a clear opportunity for brands to try on new voices and earn some attention. Like any jokes, the best stunts are rooted in truth \u2013 and they can even illuminate RTBs, brand values, and audience insights.\u00a0<\/p>\n

Subaru teased fans by announcing Forager Granola<\/a>, listed as containing organic compost, \u2018adventure sandals\u2019, and (potentially) dog hair. So what?<\/strong> Though the activation pokes fun at consumer stereotypes, it\u2019s cushioned by the brand throwing itself into the line of fire (plus the fact that these \u201ccrunchy\u201d labels are often worn as badges of honor).\u00a0<\/p>\n

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JaM Cellars launches a microbatch of potent \u2018edibles\u2019<\/figcaption>\n

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JaM Cellars, best known as makers of Butter chardonnay, introduced ButterGummies<\/a> \u2013 wine bottle-shaped confections that boast a 14% ABV, the equivalent of a glass of wine per gummy or a bottle per tin. While the product\u00a0<\/p>\n

has only been produced in a small batch as a\u00a0gag, fans have been begging the winery to make them a reality. So what?<\/strong> JaM gets to enjoy a few angles of benefit here \u2013 on one hand, they poke fun at the cannabis edibles category & culture (i.e. combining gummies with a workout), and on the other they can safely gauge their fans\u2019 interest and reactions to the hypothetical venture for future executions.<\/p>\n

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Lee Kum Kee\u2019s Sriracha Milk spices up the breakfast table<\/figcaption>\n

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Several brands played with unexpected spiciness \u2013 an April Fools\u2019 staple \u2013 in their social media to both commemorate the holiday and their offerings\u2019 charms. Sauce juggernaut Lee Kum Kee unveiled Sriracha Milk<\/a> last week and even went as far as to issue a press release<\/a> touting the fictitious beverage\u2019s \u201cspicy yet soothing\u201d profile. Meanwhile, OnlyFans dropped a (not actually) NSFW hot sauce<\/a>, reminding fans that while there is plenty of tame content on the platform, that\u2019s not what it was made for.<\/p>\n

***<\/p>\n

About Battery<\/strong><\/p>\n

Battery\u2019s mission is to create impactful advertising with a philosophy that merges classic marketing principles with Hollywood storytelling and a Silicon Valley work model. The agency has been recognized as one of the Top 50 Fastest Growing Private Companies in L.A. three years in a row and celebrated by Ad Age as an Agency of the Year in 2018, 2016 and 2015. A lead creative agency of the Paris-based Havas Group, Battery has offices in Hollywood, Toronto and Shanghai and creates global advertising campaigns for forward-thinking clients.<\/p>\n

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<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

April Fools\u2019 Day is a clear opportunity for brands to try on new voices and earn some attention. Like any jokes, the best stunts are rooted in truth \u2013 and they can even illuminate RTBs, brand values, and audience insights.\u00a0 Subaru teased fans by announcing Forager Granola, listed as containing organic compost, \u2018adventure sandals\u2019, and […]<\/p>\n","protected":false},"author":1,"featured_media":1184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"April Fools\u2019 Day is a clear opportunity for brands to try on new voices and earn some attention. Like any jokes, the best stunts are rooted in truth \u2013 and they can even illuminate RTBs, brand values, and audience insights.\u00a0\r\n\r\nSubaru teased fans by announcing Forager Granola<\/a>, listed as containing organic compost, \u2018adventure sandals\u2019, and (potentially) dog hair. So what?<\/strong> Though the activation pokes fun at consumer stereotypes, it\u2019s cushioned by the brand throwing itself into the line of fire (plus the fact that these \u201ccrunchy\u201d labels are often worn as badges of honor).\u00a0\r\n\r\n\r\n

\"\"
JaM Cellars launches a microbatch of potent \u2018edibles\u2019<\/figcaption><\/figure>\r\n\r\n\r\nJaM Cellars, best known as makers of Butter chardonnay, introduced ButterGummies<\/a> \u2013 wine bottle-shaped confections that boast a 14% ABV, the equivalent of a glass of wine per gummy or a bottle per tin. While the product\u00a0\r\n\r\nhas only been produced in a small batch as a\u00a0gag, fans have been begging the winery to make them a reality. So what?<\/strong> JaM gets to enjoy a few angles of benefit here \u2013 on one hand, they poke fun at the cannabis edibles category & culture (i.e. combining gummies with a workout), and on the other they can safely gauge their fans\u2019 interest and reactions to the hypothetical venture for future executions.\r\n
\"\"
Lee Kum Kee\u2019s Sriracha Milk spices up the breakfast table<\/figcaption><\/figure>\r\n\r\n\r\nSeveral brands played with unexpected spiciness \u2013 an April Fools\u2019 staple \u2013 in their social media to both commemorate the holiday and their offerings\u2019 charms. Sauce juggernaut Lee Kum Kee unveiled Sriracha Milk<\/a> last week and even went as far as to issue a press release<\/a> touting the fictitious beverage\u2019s \u201cspicy yet soothing\u201d profile. Meanwhile, OnlyFans dropped a (not actually) NSFW hot sauce<\/a>, reminding fans that while there is plenty of tame content on the platform, that\u2019s not what it was made for.\r\n\r\n***\r\n\r\nAbout Battery<\/strong>\r\n\r\nBattery\u2019s mission is to create impactful advertising with a philosophy that merges classic marketing principles with Hollywood storytelling and a Silicon Valley work model. The agency has been recognized as one of the Top 50 Fastest Growing Private Companies in L.A. three years in a row and celebrated by Ad Age as an Agency of the Year in 2018, 2016 and 2015. A lead creative agency of the Paris-based Havas Group, Battery has offices in Hollywood, Toronto and Shanghai and creates global advertising campaigns for forward-thinking clients.\u00a0\r\n\r\n\r\n\r\n\r\n\r\n\u00a0","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-social"],"yoast_head":"\nA Kernel of Truth - BATTERY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batteryagency.com\/index.php\/2023\/04\/07\/a-kernel-of-truth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Kernel of Truth - BATTERY\" \/>\n<meta property=\"og:description\" content=\"April Fools\u2019 Day is a clear opportunity for brands to try on new voices and earn some attention. 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