{"id":1100,"date":"2023-03-31T20:00:46","date_gmt":"2023-03-31T20:00:46","guid":{"rendered":"https:\/\/www.batteryagency.com\/?p=1100"},"modified":"2023-04-27T19:27:52","modified_gmt":"2023-04-27T19:27:52","slug":"brand-social-intelligence-building-value-visibility","status":"publish","type":"post","link":"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/31\/brand-social-intelligence-building-value-visibility\/","title":{"rendered":"Brand Social Intelligence: Building Value &amp; Visibility"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<p>Bedtime gear brand Casper has spent the last few weeks celebrating Sleep Awareness Month with posts like a \u201c<a href=\"https:\/\/www.instagram.com\/p\/CqY4EyADAbO\/\" target=\"_blank\" rel=\"noreferrer noopener\">Midnight Snack or Pass<\/a>\u201d series that reviews late night eats based on the subsequent quality of sleep and <a href=\"https:\/\/www.instagram.com\/p\/CqMAi97vHfH\/\" target=\"_blank\" rel=\"noreferrer noopener\">tips for getting some good shut-eye<\/a>. On the other side of the coin, they explore the <a href=\"https:\/\/www.tiktok.com\/@casper\/video\/7215270697327807786?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">everyday dangers of life \u2018underslept\u2019<\/a> \u2013 indirectly reminding fans that Casper has the solution, of course.<\/p>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:image {\"id\":2019,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2019\" src=\"https:\/\/wordpress-463766-1452955.cloudwaysapps.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-30-at-9.58.06-AM-585x1024.png\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/>\n<p>&nbsp;<\/p>\n<figcaption class=\"wp-element-caption\">Ritual\u2019s organics guide for discerning shoppers<\/figcaption>\n<\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Vitamin &amp; supplements brand Ritual positions themselves as \u201ctraceable\u201d, giving <a href=\"https:\/\/ritual.com\/products\/essential-for-women-multivitamin\" target=\"_blank\" rel=\"noreferrer noopener\">sourcing notes<\/a> on every ingredient used in their products. To that end, they can play with <a href=\"https:\/\/www.tiktok.com\/@ritual\/video\/7215406531167227182?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">meme content for \u201coverthinkers\u201d<\/a>, as well as general lifestyle guides like <a href=\"https:\/\/www.instagram.com\/p\/Cp8jBPJDoRE\/\" target=\"_blank\" rel=\"noreferrer noopener\">what to buy organic &amp; what not to sweat as a conventional product.<\/a><\/p>\n<p><!-- wp:paragraph \/--><\/p>\n<p>Venmo is probably best known as a means of exchanging money between friends and family. With <a href=\"https:\/\/www.tiktok.com\/@venmo\/video\/7215286510839450923?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cVenmo Tips\u201d<\/a>, a series of artist interviews diving into the role of tipping and mutual aid in a community, Venmo adds new personal connections and depth to their platform of \u2018social payments\u2019 .<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":2020,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-2020\" src=\"https:\/\/wordpress-463766-1452955.cloudwaysapps.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-30-at-10.04.05-AM-602x1024.png\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/>\n<figcaption class=\"wp-element-caption\">AC gets in on the \u201cyou sure about that?\u201d meme to hype their podcast<\/figcaption>\n<p><!-- wp:paragraph --><\/p>\n<\/figure>\n<p><!-- \/wp:paragraph --><\/p>\n<p>Assassin\u2019s Creed boasts a series of games rooted in an intricately crafted historical fiction, complete with <a href=\"https:\/\/www.reddit.com\/r\/assassinscreed\/comments\/xdagyi\/i_made_an_ac_game_timeline_to_better_understand\/\" target=\"_blank\" rel=\"noreferrer noopener\">a devoted fanbase hungry for the game\u2019s lore and worldbuilding<\/a>. That\u2019s why verging into historytok with <a href=\"https:\/\/www.tiktok.com\/@assassinscreed\/video\/7215631556101016837\" target=\"_blank\" rel=\"noreferrer noopener\">content<\/a> promoting their podcast \u201c<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/echoes-of-history\/id1615075257\">Echoes of History<\/a>\u201d is a great way to engage core fans while attracting audiences from new corners of the social landscape. Featuring historian and storyteller guests, the podcast explores the legends and moments in time that inspired the franchise. Simultaneously, the games\u2019 historical cred is bolstered by reframing the fictitious setting from flat fabrication to a \u201cwhat if\u201d riff on real events and mythology.<\/p>\n<p><!-- wp:paragraph \/--><\/p>\n<p>***<\/p>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>About Battery<\/strong><\/p>\n<p><!-- wp:paragraph \/--><\/p>\n<p>Battery\u2019s mission is to create impactful advertising with a philosophy that merges classic marketing principles with Hollywood storytelling and a Silicon Valley work model. The agency has been recognized as one of the Top 50 Fastest Growing Private Companies in L.A. three years in a row and celebrated by Ad Age as an Agency of the Year in 2018, 2016 and 2015. A lead creative agency of the Paris-based Havas Group, Battery has offices in Hollywood, Toronto and Shanghai and creates global advertising campaigns for forward-thinking clients.<\/p>\n<p><!-- wp:paragraph \/--><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Bedtime gear brand Casper has spent the last few weeks celebrating Sleep Awareness Month with posts like a \u201cMidnight Snack or Pass\u201d series that reviews late night eats based on the subsequent quality of sleep and tips for getting some good shut-eye. On the other side of the coin, they explore the everyday dangers of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>Bedtime gear brand Casper has spent the last few weeks celebrating Sleep Awareness Month with posts like a \u201c<a href=\"https:\/\/www.instagram.com\/p\/CqY4EyADAbO\/\" target=\"_blank\" rel=\"noreferrer noopener\">Midnight Snack or Pass<\/a>\u201d series that reviews late night eats based on the subsequent quality of sleep and <a href=\"https:\/\/www.instagram.com\/p\/CqMAi97vHfH\/\" target=\"_blank\" rel=\"noreferrer noopener\">tips for getting some good shut-eye<\/a>. On the other side of the coin, they explore the <a href=\"https:\/\/www.tiktok.com\/@casper\/video\/7215270697327807786?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">everyday dangers of life \u2018underslept\u2019<\/a> \u2013 indirectly reminding fans that Casper has the solution, of course.<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2019,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2019\" src=\"https:\/\/wordpress-463766-1452955.cloudwaysapps.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-30-at-9.58.06-AM-585x1024.png\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\">Ritual\u2019s organics guide for discerning shoppers<\/figcaption>\r\n<\/figure>\r\n<!-- \/wp:image -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Vitamin & supplements brand Ritual positions themselves as \u201ctraceable\u201d, giving <a href=\"https:\/\/ritual.com\/products\/essential-for-women-multivitamin\" target=\"_blank\" rel=\"noreferrer noopener\">sourcing notes<\/a> on every ingredient used in their products. To that end, they can play with <a href=\"https:\/\/www.tiktok.com\/@ritual\/video\/7215406531167227182?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">meme content for \u201coverthinkers\u201d<\/a>, as well as general lifestyle guides like <a href=\"https:\/\/www.instagram.com\/p\/Cp8jBPJDoRE\/\" target=\"_blank\" rel=\"noreferrer noopener\">what to buy organic & what not to sweat as a conventional product.<\/a><\/p>\r\n<!-- wp:paragraph --><!-- \/wp:paragraph -->\r\n<p>Venmo is probably best known as a means of exchanging money between friends and family. With <a href=\"https:\/\/www.tiktok.com\/@venmo\/video\/7215286510839450923?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cVenmo Tips\u201d<\/a>, a series of artist interviews diving into the role of tipping and mutual aid in a community, Venmo adds new personal connections and depth to their platform of \u2018social payments\u2019 .<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image {\"id\":2020,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<figure class=\"wp-block-image size-large\"><img class=\"wp-image-2020\" src=\"https:\/\/wordpress-463766-1452955.cloudwaysapps.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-30-at-10.04.05-AM-602x1024.png\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\">AC gets in on the \u201cyou sure about that?\u201d meme to hype their podcast<\/figcaption>\r\n<!-- wp:paragraph --><\/figure>\r\n<!-- \/wp:image -->\r\n<p>Assassin\u2019s Creed boasts a series of games rooted in an intricately crafted historical fiction, complete with <a href=\"https:\/\/www.reddit.com\/r\/assassinscreed\/comments\/xdagyi\/i_made_an_ac_game_timeline_to_better_understand\/\" target=\"_blank\" rel=\"noreferrer noopener\">a devoted fanbase hungry for the game\u2019s lore and worldbuilding<\/a>. That\u2019s why verging into historytok with <a href=\"https:\/\/www.tiktok.com\/@assassinscreed\/video\/7215631556101016837\" target=\"_blank\" rel=\"noreferrer noopener\">content<\/a> promoting their podcast \u201c<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/echoes-of-history\/id1615075257\">Echoes of History<\/a>\u201d is a great way to engage core fans while attracting audiences from new corners of the social landscape. Featuring historian and storyteller guests, the podcast explores the legends and moments in time that inspired the franchise. Simultaneously, the games\u2019 historical cred is bolstered by reframing the fictitious setting from flat fabrication to a \u201cwhat if\u201d riff on real events and mythology.<\/p>\r\n<!-- wp:paragraph --><!-- \/wp:paragraph -->\r\n<p>***<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>About Battery<\/strong><\/p>\r\n<!-- wp:paragraph --><!-- \/wp:paragraph -->\r\n<p>Battery\u2019s mission is to create impactful advertising with a philosophy that merges classic marketing principles with Hollywood storytelling and a Silicon Valley work model. The agency has been recognized as one of the Top 50 Fastest Growing Private Companies in L.A. three years in a row and celebrated by Ad Age as an Agency of the Year in 2018, 2016 and 2015. A lead creative agency of the Paris-based Havas Group, Battery has offices in Hollywood, Toronto and Shanghai and creates global advertising campaigns for forward-thinking clients.<\/p>\r\n<!-- wp:paragraph --><!-- \/wp:paragraph --><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Social Intelligence: Building Value &amp; Visibility - BATTERY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/31\/brand-social-intelligence-building-value-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Social Intelligence: Building Value &amp; Visibility - BATTERY\" \/>\n<meta property=\"og:description\" content=\"Bedtime gear brand Casper has spent the last few weeks celebrating Sleep Awareness Month with posts like a \u201cMidnight Snack or Pass\u201d series that reviews late night eats based on the subsequent quality of sleep and tips for getting some good shut-eye. 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