{"id":1108,"date":"2023-03-24T20:14:32","date_gmt":"2023-03-24T20:14:32","guid":{"rendered":"https:\/\/www.batteryagency.com\/?p=1108"},"modified":"2023-04-27T19:35:38","modified_gmt":"2023-04-27T19:35:38","slug":"memes-and-movements","status":"publish","type":"post","link":"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/","title":{"rendered":"Memes and Movements"},"content":{"rendered":"[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.20.4″ custom_padding=”5px|||||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]

Drumstick ventured into the unexpected this week by getting a head start on this year\u2019s #shortkingspring<\/a> (with the help of their mini cones) and making a \u201cbrand dating account\u201d<\/a>, riding the wake of a joint brand \u201cdouble date\u201d post from Life360<\/a> that performed well last week. (Editor\u2019s note: if you\u2019re wondering what it means for brands to \u201cdate\u201d, so far it entails parody relationship content covering everything from \u201ccrushes\u201d<\/a> to gender cliches<\/a>).<\/p>\n

<\/p>\n

\"\"\n
Bose drops a hi-fi version of \u201cPeanuts in My Cereal\u201d<\/figcaption>\n

<\/p>\n<\/figure>\n

<\/p>\n

In a departure from their \u201cTurn the Dial\u201d<\/a> campaign from earlier this month, Bose has nonetheless continued the Women\u2019s History month theme with (satirical) \u201cgirly memes\u201d.<\/a> They\u2019ve also finally given rabid fans a hi-fi release<\/a> of \u201cPeanuts in My Cereal\u201d \u2013 a meme song they launched earlier this year<\/a> and have been teasing since.<\/p>\n

Amidst a landscape of unsolicited messages on dating apps, Bumble was originally founded on the principle of women starting the conversation. In the last few years, as\u00a0gender and orientation have enjoyed a much more flexible presence in the mainstream, the brand has pivoted to the more inclusive \u201cmake the first move\u201d platform. They\u2019ve extended this to a March Madness-style bracket of fan-submitted opening lines<\/a>, agnostic of any dating labels. For the more platonically minded, Bumble also partnered with Landing to encourage fans to create \u201cbestie\u201d vision boards.<\/a><\/p>\n

<\/p>\n

\"\"\n

 <\/p>\n

Bumble starts a March Madness bracket for openers<\/figcaption>\n

<\/p>\n<\/figure>\n

<\/p>\n

Harnessing a trend that tugged at the heartstrings of dog & dairy folks<\/a>, Kraft Singles teased last week that they\u2019d soon be offering Cheese Tax Packs<\/a> via a social-only giveaway. The packs boast a 15:1 \u201cfor you\u201d to \u201cfor them\u201d ratio and give the (not very socially reactive) brand an opportunity to occupy some emotional real estate in pet-loving fans \u2013 long after the trend has come and gone.<\/p>\n

***<\/p>\n

About Battery
<\/strong>Battery\u2019s mission is to create impactful advertising with a philosophy that merges classic marketing principles with Hollywood storytelling and a Silicon Valley work model. The agency has been recognized as one of the Top 50 Fastest Growing Private Companies in L.A. three years in a row and celebrated by Ad Age as an Agency of the Year in 2018, 2016 and 2015. A lead creative agency of the Paris-based Havas Group, Battery has offices in Hollywood, Toronto and Shanghai and creates global advertising campaigns for forward-thinking clients.<\/p>\n

<\/p>\n

<\/p>\n

<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"

Drumstick ventured into the unexpected this week by getting a head start on this year\u2019s #shortkingspring (with the help of their mini cones) and making a \u201cbrand dating account\u201d, riding the wake of a joint brand \u201cdouble date\u201d post from Life360 that performed well last week. (Editor\u2019s note: if you\u2019re wondering what it means for […]<\/p>\n","protected":false},"author":1,"featured_media":1174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Drumstick ventured into the unexpected this week by getting a head start on this year\u2019s #shortkingspring<\/a> (with the help of their mini cones) and making a \u201cbrand dating account\u201d<\/a>, riding the wake of a joint brand \u201cdouble date\u201d post from Life360<\/a> that performed well last week. (Editor\u2019s note: if you\u2019re wondering what it means for brands to \u201cdate\u201d, so far it entails parody relationship content covering everything from \u201ccrushes\u201d<\/a> to gender cliches<\/a>).\r\n\r\n\r\n

\"\"
Bose drops a hi-fi version of \u201cPeanuts in My Cereal\u201d<\/figcaption><\/figure>\r\n\r\n\r\nIn a departure from their \u201cTurn the Dial\u201d<\/a> campaign from earlier this month, Bose has nonetheless continued the Women\u2019s History month theme with (satirical) \u201cgirly memes\u201d.<\/a> They\u2019ve also finally given rabid fans a hi-fi release<\/a> of \u201cPeanuts in My Cereal\u201d \u2013 a meme song they launched earlier this year<\/a> and have been teasing since.\r\n\r\nAmidst a landscape of unsolicited messages on dating apps, Bumble was originally founded on the principle of women starting the conversation. In the last few years, as\u00a0gender and orientation have enjoyed a much more flexible presence in the mainstream, the brand has pivoted to the more inclusive \u201cmake the first move\u201d platform. They\u2019ve extended this to a March Madness-style bracket of fan-submitted opening lines<\/a>, agnostic of any dating labels. For the more platonically minded, Bumble also partnered with Landing to encourage fans to create \u201cbestie\u201d vision boards.<\/a>\r\n\r\n\r\n
\"\"
Bumble starts a March Madness bracket for openers<\/figcaption><\/figure>\r\n\r\n\r\nHarnessing a trend that tugged at the heartstrings of dog & dairy folks<\/a>, Kraft Singles teased last week that they\u2019d soon be offering Cheese Tax Packs<\/a> via a social-only giveaway. The packs boast a 15:1 \u201cfor you\u201d to \u201cfor them\u201d ratio and give the (not very socially reactive) brand an opportunity to occupy some emotional real estate in pet-loving fans \u2013 long after the trend has come and gone.\r\n\r\n***\r\n\r\nAbout Battery\r\n<\/strong>Battery\u2019s mission is to create impactful advertising with a philosophy that merges classic marketing principles with Hollywood storytelling and a Silicon Valley work model. The agency has been recognized as one of the Top 50 Fastest Growing Private Companies in L.A. three years in a row and celebrated by Ad Age as an Agency of the Year in 2018, 2016 and 2015. A lead creative agency of the Paris-based Havas Group, Battery has offices in Hollywood, Toronto and Shanghai and creates global advertising campaigns for forward-thinking clients.\r\n\r\n\r\n\r\n\r\n\r\n","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-social-intelligence"],"yoast_head":"\nMemes and Movements - BATTERY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Memes and Movements - BATTERY\" \/>\n<meta property=\"og:description\" content=\"Drumstick ventured into the unexpected this week by getting a head start on this year\u2019s #shortkingspring (with the help of their mini cones) and making a \u201cbrand dating account\u201d, riding the wake of a joint brand \u201cdouble date\u201d post from Life360 that performed well last week. (Editor\u2019s note: if you\u2019re wondering what it means for […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/\" \/>\n<meta property=\"og:site_name\" content=\"BATTERY\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-24T20:14:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-27T19:35:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/1679701595638.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/\",\"url\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/\",\"name\":\"Memes and Movements - BATTERY\",\"isPartOf\":{\"@id\":\"https:\/\/www.batteryagency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/1679701595638.jpg\",\"datePublished\":\"2023-03-24T20:14:32+00:00\",\"dateModified\":\"2023-04-27T19:35:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.batteryagency.com\/#\/schema\/person\/6c4f0c9f6df5576a7d44f62e54ec3fe9\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/#primaryimage\",\"url\":\"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/1679701595638.jpg\",\"contentUrl\":\"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/1679701595638.jpg\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.batteryagency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Memes and Movements\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.batteryagency.com\/#website\",\"url\":\"https:\/\/www.batteryagency.com\/\",\"name\":\"BATTERY\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.batteryagency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.batteryagency.com\/#\/schema\/person\/6c4f0c9f6df5576a7d44f62e54ec3fe9\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.batteryagency.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a37c8979a9b7d14c54c9f6e2427073d58d354c19e438c732231ba47f74c6efa0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a37c8979a9b7d14c54c9f6e2427073d58d354c19e438c732231ba47f74c6efa0?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"sameAs\":[\"https:\/\/www.batteryagency.com\"],\"url\":\"https:\/\/www.batteryagency.com\/index.php\/author\/gustavo-morais\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Memes and Movements - BATTERY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/","og_locale":"en_US","og_type":"article","og_title":"Memes and Movements - BATTERY","og_description":"Drumstick ventured into the unexpected this week by getting a head start on this year\u2019s #shortkingspring (with the help of their mini cones) and making a \u201cbrand dating account\u201d, riding the wake of a joint brand \u201cdouble date\u201d post from Life360 that performed well last week. (Editor\u2019s note: if you\u2019re wondering what it means for […]","og_url":"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/","og_site_name":"BATTERY","article_published_time":"2023-03-24T20:14:32+00:00","article_modified_time":"2023-04-27T19:35:38+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/1679701595638.jpg","type":"image\/jpeg"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/","url":"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/","name":"Memes and Movements - BATTERY","isPartOf":{"@id":"https:\/\/www.batteryagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/#primaryimage"},"image":{"@id":"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/#primaryimage"},"thumbnailUrl":"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/1679701595638.jpg","datePublished":"2023-03-24T20:14:32+00:00","dateModified":"2023-04-27T19:35:38+00:00","author":{"@id":"https:\/\/www.batteryagency.com\/#\/schema\/person\/6c4f0c9f6df5576a7d44f62e54ec3fe9"},"breadcrumb":{"@id":"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/#primaryimage","url":"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/1679701595638.jpg","contentUrl":"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/03\/1679701595638.jpg","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/www.batteryagency.com\/index.php\/2023\/03\/24\/memes-and-movements\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.batteryagency.com\/"},{"@type":"ListItem","position":2,"name":"Memes and Movements"}]},{"@type":"WebSite","@id":"https:\/\/www.batteryagency.com\/#website","url":"https:\/\/www.batteryagency.com\/","name":"BATTERY","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.batteryagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.batteryagency.com\/#\/schema\/person\/6c4f0c9f6df5576a7d44f62e54ec3fe9","name":"Admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.batteryagency.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a37c8979a9b7d14c54c9f6e2427073d58d354c19e438c732231ba47f74c6efa0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a37c8979a9b7d14c54c9f6e2427073d58d354c19e438c732231ba47f74c6efa0?s=96&d=mm&r=g","caption":"Admin"},"sameAs":["https:\/\/www.batteryagency.com"],"url":"https:\/\/www.batteryagency.com\/index.php\/author\/gustavo-morais\/"}]}},"_links":{"self":[{"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/posts\/1108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/comments?post=1108"}],"version-history":[{"count":0,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/posts\/1108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/media\/1174"}],"wp:attachment":[{"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/media?parent=1108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/categories?post=1108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/tags?post=1108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}