{"id":1149,"date":"2023-02-17T21:11:22","date_gmt":"2023-02-17T21:11:22","guid":{"rendered":"https:\/\/www.batteryagency.com\/?p=1149"},"modified":"2023-04-27T19:43:25","modified_gmt":"2023-04-27T19:43:25","slug":"allies-ambassadors","status":"publish","type":"post","link":"https:\/\/www.batteryagency.com\/index.php\/2023\/02\/17\/allies-ambassadors\/","title":{"rendered":"Allies & Ambassadors"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_padding=”4px||13px|||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”5px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

Streaming\/Super Bowl prank juggernaut Tubi offers a deliciously low barrier to entry viewing experience that lets anyone watch without a login. The ease with which viewers can go down the “rabbit hole” gives the brand permission to make an adorable micro-series of videos starring Denzel, a perfect rabbit<\/a>. These pieces showcase the platform’s range of content and encourage viewers to check out a genre they might have previously ignored.<\/p>\n

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Denzel recommends a Bollywood rabbit-hole to fans<\/figcaption><\/figure>\n

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Bokksu is a snack box subscription service that sources hard-to-find Japanese treats. While the snacks themselves are more than enough appeal for most users, the brand uses their TikTok account as an insider\u2019s POV of hidden gems around Japan<\/a>. So what? Showcasing off-the-beaten-path attractions around Japan bolsters Bokksu\u2019s credibility to fans, bringing subscribers into the fold and making the boxes feel more like souvenirs with emotional depth.<\/p>\n

Pringles uses their social to lean into the product\u2019s biggest design flaw with a #StuckinPringles series. The activation began as a way for a roster of Twitch gamers to add a layer of challenge to their streams <\/a>but has since extended to TikTok. With content ranging from stunt skating<\/a> to delivering newborns<\/a>, the brand opens the door for a huge range of entertaining UGC while reframing what\u2019s often considered a problem into an iconic set piece, complete with bragging rights.<\/p>\n

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 <\/p>\n

\"\"<\/p>\n

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@anna.the.nurse tends to a newborn<\/figcaption><\/figure>\n

 <\/p>\n

Gatorade\u2019s G Fuel has a solid reputation in the gaming community as an energy drink that claims to boost focus and reaction times. The brand seems to be paving the way for a new audience with a recent partnership with car reviewer \/ influencer Forrest Jones, who mirrors the product\u2019s elevated energy. While cans of the beverage have only been spotted in cupholders and emptying into drains<\/a> (?), the partnership suggests a logical extension into niche interests, regardless of activity levels.<\/p>\n

***<\/p>\n

About Battery<\/strong><\/p>\n

to create impactful advertising with a philosophy that merges classic marketing principles with Hollywood storytelling and a Silicon Valley work model. The agency has been recognized as one of the Top 50 Fastest Growing Private Companies in L.A. three years in a row and celebrated by Ad Age as an Agency of the Year in 2018, 2016 and 2015. A lead creative agency of the Paris-based Havas Group, Battery has offices in Hollywood, Toronto and Shanghai and creates global advertising campaigns for forward-thinking clients.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Streaming\/Super Bowl prank juggernaut Tubi offers a deliciously low barrier to entry viewing experience that lets anyone watch without a login. The ease with which viewers can go down the “rabbit hole” gives the brand permission to make an adorable micro-series of videos starring Denzel, a perfect rabbit. These pieces showcase the platform’s range of […]<\/p>\n","protected":false},"author":1,"featured_media":1182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Streaming\/Super Bowl prank juggernaut Tubi offers a deliciously low barrier to entry viewing experience that lets anyone watch without a login. The ease with which viewers can go down the \"rabbit hole\" gives the brand permission to make an adorable micro-series of videos starring Denzel, a perfect rabbit<\/a>. These pieces showcase the platform's range of content and encourage viewers to check out a genre they might have previously ignored. <\/p>\r\n\r\n

\"\"
Denzel recommends a Bollywood rabbit-hole to fans<\/figcaption><\/figure>\r\n\r\n

Bokksu is a snack box subscription service that sources hard-to-find Japanese treats. While the snacks themselves are more than enough appeal for most users, the brand uses their TikTok account as an insider\u2019s POV of hidden gems around Japan<\/a>. So what? Showcasing off-the-beaten-path attractions around Japan bolsters Bokksu\u2019s credibility to fans, bringing subscribers into the fold and making the boxes feel more like souvenirs with emotional depth.<\/p>\r\n\r\n

Pringles uses their social to lean into the product\u2019s biggest design flaw with a #StuckinPringles series. The activation began as a way for a roster of Twitch gamers to add a layer of challenge to their streams <\/a>but has since extended to TikTok. With content ranging from stunt skating<\/a> to delivering newborns<\/a>, the brand opens the door for a huge range of entertaining UGC while reframing what\u2019s often considered a problem into an iconic set piece, complete with bragging rights.<\/p>\r\n\r\n

\"\"
@anna.the.nurse tends to a newborn<\/figcaption><\/figure>\r\n\r\n

Gatorade\u2019s G Fuel has a solid reputation in the gaming community as an energy drink that claims to boost focus and reaction times. The brand seems to be paving the way for a new audience with a recent partnership with car reviewer \/ influencer Forrest Jones, who mirrors the product\u2019s elevated energy. While cans of the beverage have only been spotted in cupholders and emptying into drains<\/a> (?), the partnership suggests a logical extension into niche interests, regardless of activity levels.<\/p>\r\n\r\n

***<\/p>\r\n\r\n

About Battery<\/strong><\/p>\r\nto create impactful advertising with a philosophy that merges classic marketing principles with Hollywood storytelling and a Silicon Valley work model. The agency has been recognized as one of the Top 50 Fastest Growing Private Companies in L.A. three years in a row and celebrated by Ad Age as an Agency of the Year in 2018, 2016 and 2015. A lead creative agency of the Paris-based Havas Group, Battery has offices in Hollywood, Toronto and Shanghai and creates global advertising campaigns for forward-thinking clients.\u00a0<\/p>\r\n","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-social-intelligence"],"yoast_head":"\nAllies & Ambassadors - BATTERY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batteryagency.com\/index.php\/2023\/02\/17\/allies-ambassadors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allies & Ambassadors - BATTERY\" \/>\n<meta property=\"og:description\" content=\"Streaming\/Super Bowl prank juggernaut Tubi offers a deliciously low barrier to entry viewing experience that lets anyone watch without a login. 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