{"id":1243,"date":"2021-10-09T00:43:05","date_gmt":"2021-10-09T00:43:05","guid":{"rendered":"https:\/\/www.batteryagency.com\/?p=1243"},"modified":"2023-05-03T00:50:57","modified_gmt":"2023-05-03T00:50:57","slug":"battery-and-land-olakes-team-up-for-eat-it-like-you-own-it","status":"publish","type":"post","link":"https:\/\/www.batteryagency.com\/index.php\/2021\/10\/09\/battery-and-land-olakes-team-up-for-eat-it-like-you-own-it\/","title":{"rendered":"Battery and Land O&#8217;Lakes team up for &#8220;Eat It Like You Own It&#8221;"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1px|||||&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; custom_padding=&#8221;8px|||||&#8221;][et_pb_column _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]\n\n<strong>Go ahead, eat the butter. Stack the cheese. Have more pie.\u00a0<s>Everything in moderation.<\/s><\/strong>\n\n\n\nIn this new ad campaign from Land O\u2019Lakes, the dairy brand speaks to indulgers in a language they can understand. The work also reminds us that the more\u00a0<a href=\"https:\/\/www.landolakesinc.com\/\">Land O\u2019Lakes<\/a>\u00a0products you choose to consume, the better things will be for the 1,000 dairy farmers that supply their raw milk.\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/F7Uec3u0mdk\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe>\n\n<a href=\"https:\/\/www.toolofna.com\/talent\/brig\">Directed by Brig<\/a>\u00a0of\u00a0Tool of North America, and shot by Oscar-nominated\u00a0<a href=\"https:\/\/www.rachelmorrison.com\/\">Director of Photography Rachel Morrison<\/a>,\u00a0the good feeling is baked right into the four sunny spots:\u00a0\u201cAnthem,\u201d \u201cThe Perfect Sandwich,\u201d \u201cCookie Swap,\u201d and \u201cButtered Toast.\u201d\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/0rgL7PJ2VQ4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe>\n\nTimed for the brand\u2019s 100<sup>th<\/sup>\u00a0anniversary, this is the first Land O\u2019Lakes campaign to emerge under the leadership of its new CMO Heather Malenshek. She says, \u201cThe work celebrates the most authentic part of who Land O\u2019Lakes is, a farmer-owned co-op, and the enjoyment that comes with eating food you can feel good about.\u201d\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-7aQKXoSueg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\nLand O\u2019Lakes worked with Battery on this campaign. \u201c\u2018Eat It Like You Own It\u2019 is joyful and self-evident. It feels like an unwritten truth,\u201d says Philip Khosid, Co-Founder &amp; Chief Creative Officer of Battery.\n\n\n\n<a href=\"https:\/\/wordpress-463766-1452955.cloudwaysapps.com\/\">Battery<\/a>\u00a0is part of Paris-based Havas Group. The agency has offices in Los Angeles, Toronto, and Shanghai.\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Go ahead, eat the butter. Stack the cheese. Have more pie.\u00a0Everything in moderation. In this new ad campaign from Land O\u2019Lakes, the dairy brand speaks to indulgers in a language they can understand. The work also reminds us that the more\u00a0Land O\u2019Lakes\u00a0products you choose to consume, the better things will be for the 1,000 dairy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Battery and Land O&#039;Lakes team up for &quot;Eat It Like You Own It&quot; - BATTERY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batteryagency.com\/index.php\/2021\/10\/09\/battery-and-land-olakes-team-up-for-eat-it-like-you-own-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Battery and Land O&#039;Lakes team up for &quot;Eat It Like You Own It&quot; - BATTERY\" \/>\n<meta property=\"og:description\" content=\"Go ahead, eat the butter. Stack the cheese. Have more pie.\u00a0Everything in moderation. In this new ad campaign from Land O\u2019Lakes, the dairy brand speaks to indulgers in a language they can understand. The work also reminds us that the more\u00a0Land O\u2019Lakes\u00a0products you choose to consume, the better things will be for the 1,000 dairy [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.batteryagency.com\/index.php\/2021\/10\/09\/battery-and-land-olakes-team-up-for-eat-it-like-you-own-it\/\" \/>\n<meta property=\"og:site_name\" content=\"BATTERY\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-09T00:43:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-03T00:50:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/05\/eat_like_you_Own_it.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/2021\/10\/09\/battery-and-land-olakes-team-up-for-eat-it-like-you-own-it\/\",\"url\":\"https:\/\/www.batteryagency.com\/index.php\/2021\/10\/09\/battery-and-land-olakes-team-up-for-eat-it-like-you-own-it\/\",\"name\":\"Battery and Land O'Lakes team up for \\\"Eat It Like You Own It\\\" - 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