{"id":1251,"date":"2021-10-29T00:52:40","date_gmt":"2021-10-29T00:52:40","guid":{"rendered":"https:\/\/www.batteryagency.com\/?p=1251"},"modified":"2023-05-03T00:56:10","modified_gmt":"2023-05-03T00:56:10","slug":"reel-360-covers-batterys-latest-work-with-habit-burger","status":"publish","type":"post","link":"https:\/\/www.batteryagency.com\/index.php\/2021\/10\/29\/reel-360-covers-batterys-latest-work-with-habit-burger\/","title":{"rendered":"Reel 360 covers Battery&#8217;s latest work with Habit Burger"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-28px|||||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<p><\/p>\n<p><strong>Battery<\/strong>\u00a0and\u00a0<a href=\"https:\/\/www.habitburger.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Habit Burger Grill<\/a>\u00a0have partnered up to bring some tasty cinematic heat to create The Habit\u2019s first brand-focused campaign, airing on connected TV, social and digital.<\/p>\n<p><\/p>\n<p>For over 50 years,\u00a0<strong>The Habit Burger Grill<\/strong>\u00a0has shown its passion for better food through their craft, their service, and most distinctly \u2013 their flame. Best known for their Charburgers, The Habit have chargrilled their burgers and other signature sandwiches over an open flame since 1969.<\/p>\n<p><\/p>\n<p>While previous Habit advertising campaigns have been focused on product launches, Battery and The Habit saw an opportunity to tell a deeper brand story. With the tagline \u201cStoking the Flame Since 1969\u201d Battery and The Habit set out to share with the world what the California-born restaurant stands for and sets them apart in a fast casual world.<\/p>\n<p><\/p>\n<p>Staying true to what matters,\u00a0<a href=\"https:\/\/wordpress-463766-1452955.cloudwaysapps.com\/\">Battery<\/a>\u00a0went with an elevated docu-style visual direction. Polished by not overly produced, the ads focus on the authentic, chargrilled-by-hand approach \u2013 a standard that sets The Habit apart from other quick-service and fast casual restaurants.<\/p>\n<p><\/p>\n<p>Battery secured the talents of Adam Bricker, the Emmy-nominated Director of Photography for Netflix\u2019s\u00a0<em>Chef\u2019s Table<\/em>. Bricker deftly captures the smoky char flavor coaxed out by chefs who love the craft within each of the three spots \u2013\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=4Npb7mFrAGw\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cFire Isn\u2019t Just Fire,\u201d<\/a>\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=PZiLxpbTizM\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cSmoke Flavor,\u201d<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=gMKVq-WAkJc\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cWe Keep It 600\u00b0F.\u201d<\/a><\/p>\n<p><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/4Npb7mFrAGw<\/div>\n<\/figure>\n<p><\/p>\n<p>\u201cWe are excited to continue our successful creative partnership with Battery to help share The Habit Burger Grill\u2019s love of craft through chargrilling, something that has been core to our brand since 1969,\u201d\u00a0<strong>Brandon LaChance<\/strong>, Vice President of Digital Marketing at The Habit Burger Grill said.<\/p>\n<p><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/PZiLxpbTizM<\/div>\n<\/figure>\n<p><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/gMKVq-WAkJc<\/div>\n<\/figure>\n<p><\/p>\n<p>\u201cIn a time when quality and taste is eclipsed by burger wars and celebrity-endorsed meals, we wanted to go back to what really matters\u2014the undeniable craving for quality food chargrilled by fire,\u201d notes\u00a0<strong>Michelle Nam Fischer<\/strong>, Creative Director at Battery.<\/p>\n<p><\/p>\n<p>\u201cThere are many things to love about The Habit, but our job was to get to its singularity \u2014 that one thing that elevates it above all others. We found it in the culinary alchemy of chargrilling, when high heat hits high-quality meat,\u201d adds\u00a0<strong>Sean McNamara,<\/strong>\u00a0Head of Strategy at Battery.<\/p>\n<p><\/p>\n<p><strong>CREDITS:<\/strong><\/p>\n<p><\/p>\n<p><strong>CLIENT:<\/strong>\u00a0<strong>The Habit<\/strong><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>Chief Brand Officer \u2013 Iwona Alter<\/li>\n<li>VP of Digital Marketing &amp; Communications- Brandon LaChance<\/li>\n<li>Regional Kitchen Manager\u00a0 \u2013 Jose Valencia<\/li>\n<li>Sr. Manager, Digital Marketing- Maggie Thomas<\/li>\n<li>Product Development Coordinator \u2013 May Lee<\/li>\n<\/ul>\n<p><\/p>\n<p><strong>AGENCY: Battery\u00a0<\/strong><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>CEO \u2013 Anson Sowby<\/li>\n<li>CCO \u2013 Phil Khosid<\/li>\n<li>ECD (Partner) \u2013 Scott Brown<\/li>\n<li>Creative Director \u2013 Michelle Fischer<\/li>\n<li>Creative Director \u2013 Drea Schneider<\/li>\n<li>Executive Producer \u2013 Anthony Migliaccio<\/li>\n<li>Head of Strategy \u2013 Sean McNamara<\/li>\n<li>Brand Director \u2013 Zachary Hill<\/li>\n<\/ul>\n<p><\/p>\n<p><strong>PRODUCTION COMPANY:<\/strong>\u00a0<strong>Eusebio Productions:\u00a0<\/strong><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>Director \u2013 Christopher Eusebio<\/li>\n<li>Producer \u2013 Melissa Fuller<\/li>\n<li>DOP (Director of Photography) \u2013 Adam Bricker<\/li>\n<\/ul>\n<p><\/p>\n<p><strong>EDIT:<\/strong>\u00a0<strong>Union Editorial\u00a0<\/strong><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>Managing Partner \u2013 Michael Raimondi<\/li>\n<li>Editor \u2013 Nadine Mueller<\/li>\n<li>Producer \u2013 Lillian Ghodoushim<\/li>\n<\/ul>\n<p><\/p>\n<p><strong>COLOR: Mom\/Pop Color and Finishing:\u00a0<\/strong><\/p>\n<p><\/p>\n<p>Colorist \u2013 Shane Reed<\/p>\n<p><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Battery\u00a0and\u00a0The Habit Burger Grill\u00a0have partnered up to bring some tasty cinematic heat to create The Habit\u2019s first brand-focused campaign, airing on connected TV, social and digital. For over 50 years,\u00a0The Habit Burger Grill\u00a0has shown its passion for better food through their craft, their service, and most distinctly \u2013 their flame. Best known for their Charburgers, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-1251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reel 360 covers Battery&#039;s latest work with Habit Burger - BATTERY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batteryagency.com\/index.php\/2021\/10\/29\/reel-360-covers-batterys-latest-work-with-habit-burger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reel 360 covers Battery&#039;s latest work with Habit Burger - BATTERY\" \/>\n<meta property=\"og:description\" content=\"Battery\u00a0and\u00a0The Habit Burger Grill\u00a0have partnered up to bring some tasty cinematic heat to create The Habit\u2019s first brand-focused campaign, airing on connected TV, social and digital. 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