{"id":1312,"date":"2023-05-12T15:48:52","date_gmt":"2023-05-12T15:48:52","guid":{"rendered":"https:\/\/www.batteryagency.com\/?p=1312"},"modified":"2023-05-16T16:51:37","modified_gmt":"2023-05-16T16:51:37","slug":"virtues-values","status":"publish","type":"post","link":"https:\/\/www.batteryagency.com\/index.php\/2023\/05\/12\/virtues-values\/","title":{"rendered":"Virtues & Values"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_padding=”7px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” width_last_edited=”on|desktop” width_phone=”85%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-24px|||||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

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\u00a0As purveyors of bohemian clothing, Free People has used their social accounts to deepen the brand\u2019s associations with art and freedom. This includes “free-est”, a series of musician interviews<\/a>, as well as a partnership with pop artist Ari Brochin (the Golden Canvas)<\/a> that explores both the role of creativity and challenging the status quo by pushing against a culture of traditional femininity.<\/p>\n<\/div>\n

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FLO, best known as makers of PMS-relieving vitamins and supplements, earns credibility and authority with posts that seek to destigmatize menstruation. Recent forays into this territory include street trivia on reproductive health<\/a> and a social experiment bringing menstrual cramps into small talk with strangers<\/a>.<\/p>\n

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A FLO ambassador strikes up a menstruation conversation<\/p>\n<\/div>\n

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Riding the coattails of a line of \u2018compassion flower-inspired\u2019 products, Mrs. Meyer\u2019s Clean Day has dedicated their recent social media to encouraging fans to start their own community gardens<\/a>, including giving away $1M worth of grants and a partnership with Brooklyn-based populist gardening influencer @plantkween<\/a>.<\/p>\n

So what? In addition to the obvious botanical connection, this activation extends and legitimizes the brand\u2019s claim to \u2018clean\u2019. <\/span><\/p>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0As purveyors of bohemian clothing, Free People has used their social accounts to deepen the brand\u2019s associations with art and freedom. This includes “free-est”, a series of musician interviews, as well as a partnership with pop artist Ari Brochin (the Golden Canvas) that explores both the role of creativity and challenging the status quo by […]<\/p>\n","protected":false},"author":1,"featured_media":1313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"In recognition of AAPI Heritage Month, Postmates produced an animated short<\/a> exploring the notion that while a great number of Asian dishes are at the forefront of foodie culture, many Asian Americans and Pacific Islanders have the shared experience of being mocked or otherwise ostracized for bringing \u2018foreign\u2019 food to school and work. The short, tied to the delivery app\u2019s donation to @stopaapihate<\/a>, serves the brand voice by rooting it in a genuine love of the culture surrounding food without seeking credit for it.<\/span>\r\n

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Postmates and Greta Lee reflect on changing food attitudes<\/div>\r\n
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As purveyors of bohemian clothing, Free People has used their social accounts to deepen the brand\u2019s associations with art and freedom. This includes \"free-est\", a series of musician interviews<\/a>, as well as a partnership with pop artist Ari Brochin (the Golden Canvas)<\/a> that explores both the role of creativity and challenging the status quo by pushing against a culture of traditional femininity.<\/div>\r\n
\r\n

FLO, best known as makers of PMS-relieving vitamins and supplements, earns credibility and authority with posts that seek to destigmatize menstruation. Recent forays into this territory include street trivia on reproductive health<\/a> and a social experiment bringing menstrual cramps into small talk with strangers<\/a>.<\/p>\r\n\r\n\"\"<\/div>\r\n

A FLO ambassador strikes up a menstruation conversation]<\/div>\r\n
<\/div>\r\n
\r\n

Riding the coattails of a line of \u2018compassion flower-inspired\u2019 products, Mrs. Meyer\u2019s Clean Day has dedicated their recent social media to encouraging fans to start their own community gardens<\/a>, including giving away $1M worth of grants and a partnership with Brooklyn-based populist gardening influencer @plantkween<\/a>.<\/p>\r\n\r\nSo what? In addition to the obvious botanical connection, this activation extends and legitimizes the brand\u2019s claim to \u2018clean\u2019. <\/span><\/div>","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-social-intelligence"],"yoast_head":"\nVirtues & Values - BATTERY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batteryagency.com\/index.php\/2023\/05\/12\/virtues-values\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtues & Values - BATTERY\" \/>\n<meta property=\"og:description\" content=\"\u00a0As purveyors of bohemian clothing, Free People has used their social accounts to deepen the brand\u2019s associations with art and freedom. 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