{"id":1342,"date":"2023-05-19T21:49:42","date_gmt":"2023-05-19T21:49:42","guid":{"rendered":"https:\/\/www.batteryagency.com\/?p=1342"},"modified":"2023-05-19T21:53:16","modified_gmt":"2023-05-19T21:53:16","slug":"getting-a-foot-in-the-door","status":"publish","type":"post","link":"https:\/\/www.batteryagency.com\/index.php\/2023\/05\/19\/getting-a-foot-in-the-door\/","title":{"rendered":"Getting a Foot in the Door"},"content":{"rendered":"

As holder of <\/span>the record of happiest country<\/span><\/a> for the sixth consecutive year, <\/span>Visit Finland<\/span><\/a> gained traction earlier this month promoting their upcoming Happiness Masterclass, alongside a contest asking fans to discover their \u201cinner Finn\u201d. The activation created scores of UGC wherein contestants detailed what made them \u2018secretly\u2019 Finnish (like loving coffee) in hopes of winning an IRL seat in the class. <\/span>So what?<\/b> While Finland\u2019s happiness metric is certainly an extrinsic draw for travelers, the tourism organization takes things a step further by inviting prospective visitors to view themselves as belonging culturally without even having set foot in the country.<\/span><\/p>\n

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Exes Chris Olsen & Ian Paget \u2018Makeup over Makeup’<\/p><\/div>\n<\/div>\n

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e.l.f Cosmetics launched \u201c<\/span>Makeup over Makeup<\/span><\/a>\u201d this week \u2013 a YouTube series that starts with influencers <\/span>Chris Olsen<\/span><\/a> & <\/span>Ian Paget<\/span><\/a> coming together to rehash their ended\u00a0<\/span>relationship while doing one another\u2019s makeup.\u00a0<\/span>So what?<\/b> While the products are secondary to the emotional throughline, the beauty brand effectively frames the act of applying makeup and skincare products as a means of building intimacy and connection.\u00a0<\/span><\/p>\n

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@sneakermechanic\u2019s custom painted BK hightops<\/p><\/div>\n

Burger King leans into their nostalgic rebrand with a <\/span>custom shoe partnership with @sneakermechanic<\/span><\/a> as well as a whimsical guide to <\/span>styling the chain\u2019s iconic crowns with \u2018color addict\u2019 @kaliannakali<\/span><\/a>. The activations allow the brand to expand their range of content while subtly solidifying their connection with the classic flame-inspired color palette.<\/span><\/p>\n

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The <\/span>Crocs x Minecraft collab<\/span><\/a> serves both brands on social\u00a0 \u2013 the new AR games give another visual & emotional dimension to the shoes\u2019 <\/span>chill mode vs. sport mode<\/span><\/a>, while the\u00a0 <\/span>\u201cCrocs Crossing\u201d minigame<\/span><\/a> allows the IP to play in the<\/span> split screen Subway Surfers \u2018overstimulation\u2019 meme trend<\/span><\/a> (and ideally get some solid UGC out of it).<\/span><\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

As holder of the record of happiest country for the sixth consecutive year, Visit Finland gained traction earlier this month promoting their upcoming Happiness Masterclass, alongside a contest asking fans to discover their \u201cinner Finn\u201d. The activation created scores of UGC wherein contestants detailed what made them \u2018secretly\u2019 Finnish (like loving coffee) in hopes of […]<\/p>\n","protected":false},"author":3,"featured_media":1356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-social-intelligence"],"yoast_head":"\nGetting a Foot in the Door - BATTERY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batteryagency.com\/index.php\/2023\/05\/19\/getting-a-foot-in-the-door\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting a Foot in the Door - BATTERY\" \/>\n<meta property=\"og:description\" content=\"As holder of the record of happiest country for the sixth consecutive year, Visit Finland gained traction earlier this month promoting their upcoming Happiness Masterclass, alongside a contest asking fans to discover their \u201cinner Finn\u201d. 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