{"id":1477,"date":"2023-06-23T16:50:20","date_gmt":"2023-06-23T16:50:20","guid":{"rendered":"https:\/\/www.batteryagency.com\/?p=1477"},"modified":"2023-06-23T16:53:31","modified_gmt":"2023-06-23T16:53:31","slug":"deepening-and-diverging","status":"publish","type":"post","link":"https:\/\/www.batteryagency.com\/index.php\/2023\/06\/23\/deepening-and-diverging\/","title":{"rendered":"Deepening & Diverging"},"content":{"rendered":"

Functional beverage heavyweight Olipop has geared a lot of social towards the trendy <\/span>mocktail category<\/span><\/a>, which is a logical extension of the brand\u2019s positioning as a gut-healthy soda alternative. However, they\u2019ve branched out recently with <\/span>a dad joke contest<\/span><\/a> (driven by the brand\u2019s ties to \u201cpop\u201d) as well as developing <\/span>soda-inspired recipes<\/span><\/a> that remind fans of the line\u2019s flavors without pushing the product.<\/span><\/p>\n

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An Olipop ambassador preps watermelon salsa<\/p><\/div>\n<\/div>\n

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Danish cafe chain Joe & the Juice recently partnered with lifestyle influencer <\/span>Serena Kerrigan<\/span><\/a> to create a <\/span>\u201cDo it for the plot\u201d shake<\/span><\/a> (inspired by<\/span><\/p>\n

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Heinz\u2019s hot dog activist takes a stand against bare glizzies<\/p><\/div>\n

the creator\u2019s mantra). As a reflection of the YOLO-adjacent attitude, the brand is given permission to produce more out-of-pocket content, including a <\/span>\u2018DIY\u2019 marketing<\/span><\/a> approach and <\/span>goofy tangents<\/span><\/a>. Additionally, the franchise\u2019s 21 year anniversary celebration this week gave cause for <\/span>a hapless social team member to do 21 ginger shots<\/span><\/a>.<\/span><\/p>\n

American Girl is best known for making dolls with ties to significant moments in history and culture, but their 1998 book \u201cThe Care and Keeping of You\u201d has been credited with <\/span>introducing an entire generation to puberty<\/span><\/a>. Despite the book\u2019s declining popularity in recent years, it\u2019s hard to deny its impact on the millennial zeitgeist \u2013 which explains why the brand\u2019s <\/span>posts about how future generations would also be floored by the book<\/span><\/a> are hitting so many FYPs.<\/span><\/p>\n

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In a series of posts with a tone akin to PETA\u2019s, Heinz takes up a new cause with \u201c<\/span>Hot Dogs are Not a Contest\u201d<\/span><\/a> \u2013 a campaign that brings to fans\u2019 attention the fact that hot dogs are dunked in water and bereft of condiments during eating competitions. Between a hat giveaway and spokesperson \u201cFrancis Weiner\u201d tenderly \u2018rescuing\u2019 a bare hot dog off the street, Heinz plays in effective comedic grossout territory while still heroing their iconic bottles. <\/span><\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Functional beverage heavyweight Olipop has geared a lot of social towards the trendy mocktail category, which is a logical extension of the brand\u2019s positioning as a gut-healthy soda alternative. However, they\u2019ve branched out recently with a dad joke contest (driven by the brand\u2019s ties to \u201cpop\u201d) as well as developing soda-inspired recipes that remind fans […]<\/p>\n","protected":false},"author":3,"featured_media":1482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"yoast_head":"\nDeepening & Diverging - BATTERY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batteryagency.com\/index.php\/2023\/06\/23\/deepening-and-diverging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deepening & Diverging - BATTERY\" \/>\n<meta property=\"og:description\" content=\"Functional beverage heavyweight Olipop has geared a lot of social towards the trendy mocktail category, which is a logical extension of the brand\u2019s positioning as a gut-healthy soda alternative. 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