{"id":1477,"date":"2023-06-23T16:50:20","date_gmt":"2023-06-23T16:50:20","guid":{"rendered":"https:\/\/www.batteryagency.com\/?p=1477"},"modified":"2023-06-23T16:53:31","modified_gmt":"2023-06-23T16:53:31","slug":"deepening-and-diverging","status":"publish","type":"post","link":"https:\/\/www.batteryagency.com\/index.php\/2023\/06\/23\/deepening-and-diverging\/","title":{"rendered":"Deepening & Diverging"},"content":{"rendered":"
Functional beverage heavyweight Olipop has geared a lot of social towards the trendy <\/span>mocktail category<\/span><\/a>, which is a logical extension of the brand\u2019s positioning as a gut-healthy soda alternative. However, they\u2019ve branched out recently with <\/span>a dad joke contest<\/span><\/a> (driven by the brand\u2019s ties to \u201cpop\u201d) as well as developing <\/span>soda-inspired recipes<\/span><\/a> that remind fans of the line\u2019s flavors without pushing the product.<\/span><\/p>\n <\/p>\n