{"id":1523,"date":"2023-07-07T16:45:43","date_gmt":"2023-07-07T16:45:43","guid":{"rendered":"https:\/\/www.batteryagency.com\/?p=1523"},"modified":"2023-07-07T16:46:08","modified_gmt":"2023-07-07T16:46:08","slug":"cultural-rolls-troll-reversals","status":"publish","type":"post","link":"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/","title":{"rendered":"Cultural Rolls & Troll Reversals"},"content":{"rendered":"

Tea juggernaut Celestial Seasonings has capitalized on the success of <\/span>memes involving their packages\u2019 iconic bear<\/span><\/a> to trawl the \u201c<\/span>sleepy<\/span><\/a>\u201d corners of Tiktok, with a particular emphasis on <\/span>coziness as a state of mind<\/span><\/a>. Positioning the mascot as an aspirational figure <\/span>who eschews the \u201cgrindset\u201d for an early bedtime<\/span><\/a>, Celestial Seasonings reaches out to a younger generation of fans with interests ranging from cottagecore aesthetics to the beauty & self care sphere.<\/span><\/p>\n

\"\"

Celestial\u2019s Sleepytime Bear hits the hay<\/p><\/div>\n

Kicking off Independence Day with some powerful nostalgia, <\/span>Bomb Pop’s AR Snap lens<\/span><\/a> launched alongside a physical pop-up featuring merch designed by \u201cThe Summer I Turned Pretty\u201d actor Gavin Casalegno. Countering the common AR narrative of having a digital artifact appear to be part of the user\u2019s physical space, the activation treats the distinctive frozen\u00a0<\/span>novelty as a \u201ckey\u201d to free summery sundries.<\/span><\/p>\n

\"\"

Jack Remmington kicks off a sightseeing voyage with Gregg\u2019s<\/p><\/div>\n

Greggs (of UK-based sausage roll fame) partnered with <\/span>LNER<\/span><\/a> to produce a \u201c<\/span>Greggspotting<\/span><\/a>\u201d series that follows <\/span>influencer Jack Remmington<\/span><\/a> on a journey between London and Newcastle, completing challenges and answering trivia. <\/span>So what?<\/b>\u00a0 In addition to the brand boost from their newfound presence on the rails, the series solidifies the convenience chain\u2019s identity as an English icon and landmark.\u00a0<\/span><\/p>\n

As a follow-up to the contrarian brand\u2019s<\/span> first two vitriol-based releases<\/span><\/a>, Liquid Death\u2019s <\/span>\u201cGreatest Hates III\u201d<\/span><\/a> denotes their foray into 80s dance pop as well as their first music video release. In addition to the video\u2019s mesmerizing early metal visuals, the beverage brand gets some quality content mileage out of the album\u2019s claim to <\/span>Tony Hawk\u2019s musical debut<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tea juggernaut Celestial Seasonings has capitalized on the success of memes involving their packages\u2019 iconic bear to trawl the \u201csleepy\u201d corners of Tiktok, with a particular emphasis on coziness as a state of mind. Positioning the mascot as an aspirational figure who eschews the \u201cgrindset\u201d for an early bedtime, Celestial Seasonings reaches out to a […]<\/p>\n","protected":false},"author":3,"featured_media":1524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-1523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-social-intelligence"],"yoast_head":"\nCultural Rolls & Troll Reversals - BATTERY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cultural Rolls & Troll Reversals - BATTERY\" \/>\n<meta property=\"og:description\" content=\"Tea juggernaut Celestial Seasonings has capitalized on the success of memes involving their packages\u2019 iconic bear to trawl the \u201csleepy\u201d corners of Tiktok, with a particular emphasis on coziness as a state of mind. Positioning the mascot as an aspirational figure who eschews the \u201cgrindset\u201d for an early bedtime, Celestial Seasonings reaches out to a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/\" \/>\n<meta property=\"og:site_name\" content=\"BATTERY\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-07T16:45:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-07T16:46:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/07\/Layout-Linkedin-Post-07.07.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"olivia.weiss@batteryagency.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"olivia.weiss@batteryagency.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/\",\"url\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/\",\"name\":\"Cultural Rolls & Troll Reversals - BATTERY\",\"isPartOf\":{\"@id\":\"https:\/\/www.batteryagency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/07\/Layout-Linkedin-Post-07.07.png\",\"datePublished\":\"2023-07-07T16:45:43+00:00\",\"dateModified\":\"2023-07-07T16:46:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.batteryagency.com\/#\/schema\/person\/7397145782269c3801532ca440e01060\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/#primaryimage\",\"url\":\"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/07\/Layout-Linkedin-Post-07.07.png\",\"contentUrl\":\"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/07\/Layout-Linkedin-Post-07.07.png\",\"width\":1200,\"height\":627},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.batteryagency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cultural Rolls & Troll Reversals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.batteryagency.com\/#website\",\"url\":\"https:\/\/www.batteryagency.com\/\",\"name\":\"BATTERY\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.batteryagency.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.batteryagency.com\/#\/schema\/person\/7397145782269c3801532ca440e01060\",\"name\":\"olivia.weiss@batteryagency.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.batteryagency.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72a449a9f2eb32a50f3103f120eadf1a351261dce84701de7688a8691ac6d73f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72a449a9f2eb32a50f3103f120eadf1a351261dce84701de7688a8691ac6d73f?s=96&d=mm&r=g\",\"caption\":\"olivia.weiss@batteryagency.com\"},\"url\":\"https:\/\/www.batteryagency.com\/index.php\/author\/olivia-weissbatteryagency-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cultural Rolls & Troll Reversals - BATTERY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/","og_locale":"en_US","og_type":"article","og_title":"Cultural Rolls & Troll Reversals - BATTERY","og_description":"Tea juggernaut Celestial Seasonings has capitalized on the success of memes involving their packages\u2019 iconic bear to trawl the \u201csleepy\u201d corners of Tiktok, with a particular emphasis on coziness as a state of mind. Positioning the mascot as an aspirational figure who eschews the \u201cgrindset\u201d for an early bedtime, Celestial Seasonings reaches out to a […]","og_url":"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/","og_site_name":"BATTERY","article_published_time":"2023-07-07T16:45:43+00:00","article_modified_time":"2023-07-07T16:46:08+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/07\/Layout-Linkedin-Post-07.07.png","type":"image\/png"}],"author":"olivia.weiss@batteryagency.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"olivia.weiss@batteryagency.com","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/","url":"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/","name":"Cultural Rolls & Troll Reversals - BATTERY","isPartOf":{"@id":"https:\/\/www.batteryagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/#primaryimage"},"image":{"@id":"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/#primaryimage"},"thumbnailUrl":"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/07\/Layout-Linkedin-Post-07.07.png","datePublished":"2023-07-07T16:45:43+00:00","dateModified":"2023-07-07T16:46:08+00:00","author":{"@id":"https:\/\/www.batteryagency.com\/#\/schema\/person\/7397145782269c3801532ca440e01060"},"breadcrumb":{"@id":"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/#primaryimage","url":"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/07\/Layout-Linkedin-Post-07.07.png","contentUrl":"https:\/\/www.batteryagency.com\/wp-content\/uploads\/2023\/07\/Layout-Linkedin-Post-07.07.png","width":1200,"height":627},{"@type":"BreadcrumbList","@id":"https:\/\/www.batteryagency.com\/index.php\/2023\/07\/07\/cultural-rolls-troll-reversals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.batteryagency.com\/"},{"@type":"ListItem","position":2,"name":"Cultural Rolls & Troll Reversals"}]},{"@type":"WebSite","@id":"https:\/\/www.batteryagency.com\/#website","url":"https:\/\/www.batteryagency.com\/","name":"BATTERY","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.batteryagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.batteryagency.com\/#\/schema\/person\/7397145782269c3801532ca440e01060","name":"olivia.weiss@batteryagency.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.batteryagency.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72a449a9f2eb32a50f3103f120eadf1a351261dce84701de7688a8691ac6d73f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72a449a9f2eb32a50f3103f120eadf1a351261dce84701de7688a8691ac6d73f?s=96&d=mm&r=g","caption":"olivia.weiss@batteryagency.com"},"url":"https:\/\/www.batteryagency.com\/index.php\/author\/olivia-weissbatteryagency-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/posts\/1523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/comments?post=1523"}],"version-history":[{"count":0,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/posts\/1523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/media\/1524"}],"wp:attachment":[{"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/media?parent=1523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/categories?post=1523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.batteryagency.com\/index.php\/wp-json\/wp\/v2\/tags?post=1523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}