here<\/a>.<\/p>\nPress Release:<\/em><\/p>\nLos Angeles, CA, July 24, 2023 – Creative hot shop, Battery, announces its expanded footprint in China. This follows a string of new business opportunities for the agency helping major gaming brands launch and grow in western markets. Industry veteran, Paul Lin, will lead Battery\u2019s office as Managing Director of Battery, Shanghai.<\/p>\n
\u201cThis is a natural expansion for our agency,\u201d said Anson Sowby, CEO, Battery. \u201cWe’ve been working with top Chinese mobile game publishers for a few years and could see the growing demand for our services in their home markets. It\u2019s exciting to announce our presence in one of the most dynamic cities in the world.\u201d<\/p>\n
Battery\u2019s Shanghai outpost will tap into the growing trend of Chinese companies looking to go outbound into global markets. China is leading growth across the world, and Chinese companies are increasingly looking to bring their innovation to the rest of the world. The setup in Shanghai will help clients launch their products to western audiences, ensuring the brand\u2019s original ethos remains intact while creating new connections that are culturally relevant to European and U.S. markets.<\/p>\n
Industry veteran Paul Lin is leading the Shanghai office. Paul has over 20 years of experience in digital marketing and startups, working for top agencies in Canada and China at WPP, Publicis and Omnicom. Paul has extensive experience planning and executing integrated campaigns across North America and China. He is also an Adjunct Professor teaching graduate students at NYU Shanghai and SKEMA Business School. He is a Senior Advisor at AmCham Shanghai and runs two podcast series on Chinese marketing and digital technology<\/p>\n
\u201cBattery is known as a Hollywood storytelling agency in the gaming sector and it was an easy \u2018yes\u2019 for me to join this fantastic group of talented people,\u201d said Paul Lin, Managing Director, Battery, Shanghai. \u201cI\u2019m looking forward to growing this office and thrilled to partner with our incredibly savvy clients who want to grow their brand globally.\u201d<\/p>\n
Battery Shanghai\u2019s initial clients include Tencent Games, Lilith Games and Rivergame. With its Hollywood production model, Battery brings in the best specialists for each project with agile production timelines. It\u2019s this unique offering that will allow Battery to pursue aggressive growth in the region.<\/p>\n
ABOUT BATTERY
\nBattery\u2019s mission is to create advertising that\u2019s as sought after as entertainment with a philosophy that merges classic marketing principles with Hollywood storytelling and a Silicon Valley work model. The agency has been celebrated as a three-time Ad Age Agency of the Year. A lead creative agency of the Paris-based Havas Creative Network, Battery has offices in Los Angeles, Chicago, Toronto and Shanghai and creates global advertising campaigns for forward-thinking clients. For more information visit www.batteryagency.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
We’re proud to announce a new addition to Battery’s global presence \u2013 our newest office in Shanghai led by Paul Lin, an industry veteran with over 20 years of top agency and digital marketing experience. \u201cThis is a natural expansion for our agency,\u201d said Anson Sowby, CEO, Battery. \u201cWe\u2019ve been working with top Chinese mobile […]<\/p>\n","protected":false},"author":3,"featured_media":1549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16,13],"tags":[],"yoast_head":"\n
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