LOS ANGELES — Battery, an agency which creates campaigns for such clients as Netflix, Activision, Royal Bank of Canada and the NBA’s L.A. Clippers, has hired Danielle Tarris as its head of production, a new position at the shop. Tarris reports directly to Battery co-founder and chief creative officer Philip Khosid.
Tarris comes to Battery by way of 72andSunny where she held roles as group EP in Los Angeles, and then head of production at 72andSunny Amsterdam where she started the agency’s in-house editorial and film studio, and oversaw production projects for Google, O’Neil, Smirnoff and various new business pitches.
Khosid said of Tarris, “She arrives at the perfect moment as Battery continues winning new business and launching campaigns for a wide range of consumer brands. Danielle is not only a proven leader but she is a fierce advocate for diversity and inclusion and we are thrilled to have her join the executive leadership team at Battery. ”
Tarris grew up in advertising at TBWA\Chiat\Day LA, starting as a print producer on Nissan, Sony PlayStation, and various other brands. She eventually migrated into the film department and produced films for Energizer, Visa, Gatorade, and Pepsi. After six years at Chiat, she jumped to 72andSunny and led productions on K-Swiss, Activision, Nike, Samsung, Target Back to School, Target Holiday, Totinos, LA24, Tillamook, and Starbucks. At 72andSunny Amsterdam, Tarris helped establish and build a far reaching, integrated production department, cultivating global collaboration between brands and production. She also has been an active supporter of industry initiatives and organizations that focus on the diversification of the advertising talent pool, such as AICP’s Double the Line Initiative.
“What I love about Battery is their confidence and philosophy of getting out of the way of their creative production partners, letting them innovate, challenge and run with ideas,” said Tarris. “That is so important for a creative company. It’s a culture of trust, and freedom. I am determined to keep that culture rolling along as we look to the future and the next wave of innovation in commercial production. I’m always looking for a great collaboration of progressive minds and the next challenge waiting around the corner.”