Los Angeles agency Battery debuted its first work for Chicago-based game developer Jackbox Games, promoting the company’s Jackbox Party Pack 7 (video above).
“We chose Battery to be our first advertising partner because of their deep expertise in gaming and streaming entertainment,” Jackbox Games CEO Mike Bilder said in a statement. “The work they are producing right out of the gate is heady, to say the least, and perfectly suited to targeting our core demographic and expanding our reach to new audiences.”
“The Jackbox Party Pack games are all about people coming together in person or over Zoom to laugh and have a good time,” Battery creative director Joe Sgro added. “The games themselves put everyday people into absurd situations, which makes for the best kind of memories…weird ones.”