WELCOMING IN A NEW GENERATION OF BANKING

CHALLENGE

With summer coming to an end students are gearing up for school. With so many banks giving students incentives to open a student bank account, RBC challenged us to help break through the clutter. We set out to create a campaign that rings true to the new generation of bankers, and to show them that RBC is here to empower them with the financial tools they need to succeed.

CAMPAIGN

Everyone has different interests, goals, and motivations in life, and it is no different when it comes to finances.

We crafted a campaign that highlights what matters most to the student body and inextricably linked it to what RBC’s student banking initiative can do for them. From sending money to friends, to card lock, RBC is invested in creating a better banking experience.

WORK

WELCOMING IN A NEW GENERATION OF BANKING

RBC Back to School

The Bandicoot is back.

ACTIVISION

We See a Future in Your Future

Royal Bank of Canada

a battle worth winning

PUBG ON PS4

Netflix

you're gonna need a bigger imagination

LEGO DIMENSIONS

Imagine It. Delivered.

AECOM

be the batman

BATMAN ARKHAM KNIGHT

Mickey's 90th Birthday

DISNEY

Stand-Up Comedy

Netflix Originals

What's Out There Starts Here

MIKE’S HARDER LEMONADE

fight!

MORTAL KOMBAT X

Join the Comfortable

MeUndies

adapt and survive

INJUSTICE

Heroes of the Storm 2.0

BLIZZARD ENTERTAINMENT

Stay Fly

Sky Viper

N. Sanely Better

CRASH BANDICOOT

The Harder Solution

Mike’s Harder Lemonade