With summer coming to an end students are gearing up for school. With so many banks giving students incentives to open a student bank account, RBC challenged us to help break through the clutter. We set out to create a campaign that rings true to the new generation of bankers, and to show them that RBC is here to empower them with the financial tools they need to succeed.
Everyone has different interests, goals, and motivations in life, and it is no different when it comes to finances.
We crafted a campaign that highlights what matters most to the student body and inextricably linked it to what RBC’s student banking initiative can do for them. From sending money to friends, to card lock, RBC is invested in creating a better banking experience.