We See a Future in Your Future

“The Canadian economy has been stunted by a 20-year productivity decline…”

“Young Canadians are facing challenges as they transition between education and work due to a lack of preparedness and a lack of access to support and resources. But what’s interesting is that our research shows that these young kids are optimistic and excited about their next venture in life, they just need additional help and skills to thrive. We feel this campaign will demonstrate loudly and clearly that we see them, we understand them and we want to help them to succeed.”

-Matt McGlynn

VP, Brand Marketing at RBC

CHALLENGE

Over the next ten years, RBC Future Launch will invest in areas that empower young Canadians and prepare them for a drastically changing workforce. The initiative is focusing on three critical gaps: Helping youth get work experience; helping youth grow their network; and helping youth gain new skills.

CAMPAIGN

The centerpiece of the campaign is a powerful film that physically shows how powerful the youth of today are. Battery worked with MJZ director Rocky Morton, one of the most awarded and in-demand directors in global advertising, to bring the story to life, while tapping Canadian-based Alter Ego to handle the impressive visual effects. The film follows three young “heroes” as they take the viewer through different scenes – a forest, a music studio and a cityscape – and demonstrate the power of their potential through exploding trees, piano keys and city lights shattering in their wake.

WORK

We See a Future in Your Future

Royal Bank of Canada

a battle worth winning

PUBG ON PS4

Netflix

you're gonna need a bigger imagination

LEGO DIMENSIONS

Imagine It. Delivered.

AECOM

be the batman

BATMAN ARKHAM KNIGHT

Mickey's 90th Birthday

DISNEY

Stand-Up Comedy

Netflix Originals

What's Out There Starts Here

MIKE’S HARDER LEMONADE

fight!

MORTAL KOMBAT X

Join the Comfortable

MeUndies

adapt and survive

INJUSTICE

Heroes of the Storm 2.0

BLIZZARD ENTERTAINMENT

Stay Fly

Sky Viper

N. Sanely Better

CRASH BANDICOOT

The Harder Solution

Mike’s Harder Lemonade

latest work in under 90 seconds

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