The tradition in toy marketing has always been to scream at kids with every feature that can be crammed into a 30s TV commercial. But with influencers now doing the heavy lifting (take YouTube un-boxing videos as prime example), toy advertising needs to change.
Through our extensive LEGO work, we make the kid the hero not the toy. By creating an emotional and aspirational connection with the kid on screen, on viewers get inspired by the control that our hero has over his universe. Creating an immediate need state.
- Video Creative and Production
- Apps, Games & Digital Products
- COPPA Compliance
- Experiential, hands-on and demo events
- Content Strategy & Development
Some of the Toy Brands we helped succeed:
You’re gonna need a bigger imagination
Named Promax’s Kids Marketing Campaign of the Year
How do you launch a new product into the crowded toys-to-life category dominated by the likes of Activision’s Skylanders and Disney Infinity? You do it to the LEGO way – with Imagination.