Join The Comfortably Fun

After shaking up the traditional underwear market with a unique combination of comfortable fabrics in cheeky (sorry) designs, reasonably priced and sold directly to consumers, MeUndies set out to scale its subscription business by evolving to a membership model.


With new members-only collections and exclusive offers on a growing portfolio of products, the program was built to put the MeUndies community first. So it was only natural to create a campaign that features real content from the social feeds of this community of real people, with real love for the brand and their own bodies, to launch the service. 

Adapt and Survive