Royal Bank of Canada

Fear No Future

It started with a ten-year, multi-million dollar commitment from RBC to empower young Canadians with the professional skills, networks, and experience needed to succeed in a drastically changing workforce.

We brought the Future Launch initiative to life by rejecting the tropes of social responsibility campaigns. Those earnest, feel-good stories of corporations congratulating themselves on acts of do-goodery. Instead, the Dear Future campaign uses cinematic scale to hero the next generation of changemakers who are fearlessly running toward an uncertain future.

Generating Global Growth on An Epic Scale

Epic Games Store