What does one of golf’s all-time greats and one of the world’s largest financial services companies have in common? They both find a competitive edge in spotting patterns that others miss.
Globally, RBC is one of the most trusted and respected capital markets leaders in the game, but its wealth-management business is still something of an unknown quantity here in the United States. To connect with affluent, high-achieving individuals in this market there’s no better stage than the PGA Tour, and no player more relevant than Dustin Johnson.
The only problem is you can’t swing a nine-iron without hitting an established financial brand in this space, that walk, talk and look the same. To stand out from the crowd we took our 9 iron and flipped it (literally) to turn something expected into the unexpected.