Lilith Games wanted to launch an all-new Viking civilization for their RTS game Rise of Kingdoms. So we created a campaign, and got a real-life Viking, Alexander Ludwig, to star in it. (Alexander is technically Canadian, but can grow a beard on command). In our spot, Alexander finds himself just trying to live a normal life in the suburbs, but his curious neighbor has other plans. This ad has all the makings of an authentic Viking world: bearded axes, mead-filled Viking horns, and casual wear. Director Rick Darge (a Viking from New Jersey), helped bring our comedic vision to life and we’re very excited to share it with the world.