Borjomi International, headquartered in Kyiv, Ukraine, reached out to Battery, 6,294 miles away because they needed help to penetrate the U.S. market with their natural volcanic mineral water. After experiencing the bold, fizzy taste of Borjomi for the first time, and leaning into market research, we moved forward with the most polarizing insight – only 1 in 2 people actually like it. Then we created a campaign to challenge consumers to try it and expand their personal understanding of “natural.”

RESULTS:

This launch exceed all sales goals in month one by 58%