Make way for the REAL South Bay

South Bay Social District

 Many Angelenos think of the South Bay as just the Beach Cities (Manhattan, Hermosa, Redondo, Palos Verdes), however it comprises a much larger and diverse swath of communities (Inglewood, Carson, Hawthorne, and more).

L Catteron, the world’s largest consumer-facing private equity group responsible for creating the most innovative mixed-use spaces (Miami Design District, The Amazing Brentwood), came to us with a faded suburban shopping mall, the South Bay Galleria, in hopes of creating a cultural epicenter that meets the unmet needs of this diverse community.

So we tapped into the unique truths about South Bay and unearthed a strategy, story, and brand from scratch that lived up to the people of the South Bay, LA. What resulted was an official new name, South Bay Social District, and a vision that authentically bridged cultures, passions, and the people of the South Bay.

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