Many Angelenos think of the South Bay as just the Beach Cities (Manhattan, Hermosa, Redondo, Palos Verdes), however it comprises a much larger and diverse swath of communities (Inglewood, Carson, Hawthorne, and more).

L Catteron, the world’s largest consumer-facing private equity group responsible for creating the most innovative mixed-use spaces (Miami Design District, The Amazing Brentwood), came to us with a faded suburban shopping mall, the South Bay Galleria, in hopes of creating a cultural epicenter that meets the unmet needs of this diverse community.

So we tapped into the unique truths about South Bay and unearthed a strategy, story, and brand from scratch that lived up to the people of the South Bay, LA. What resulted was an official new name, South Bay Social District, and a vision that authentically bridged cultures, passions, and the people of the South Bay.