Eat It Like You Own It
Land O’Lakes
Eat it like you own it
How do we reinvigorate the perception of a 100-year-old dairy brand and
instill a sense of purpose behind the passion of dairy diehards?
“Eat It Like You Own It” is a rallying cry that gives people permission to proudly indulge in Land O’Lakes, as if they were farmer-owners themselves, because every bite directly supports more than 1,000+ independent farmers and their communities.
PERMISSION TO INDULGE
A 100-year-old commodity with an aging base
A beloved brand with personal purpose
PERMISSION TO INDULGE
The Eat Like You Own It brand platform shows how the joy of eating with abandon doubles as gestures of support for farmer-owners.
RESULTS
+3.9% sales lift across product lines
+26% purchase intent lift in younger audiences
+7.5% purchase intent lift in total audience
+4%brand association with farmer-ownership
+26% purchase intent lift in younger audiences
+7.5% purchase intent lift in total audience
+4%brand association with farmer-ownership
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