It started with a ten-year, multi-million dollar commitment from RBC to empower young Canadians with the professional skills, networks, and experience needed to succeed in a drastically changing workforce.

We brought the Future Launch initiative to life by rejecting the tropes of social responsibility campaigns. Those earnest, feel-good stories of corporations congratulating themselves on acts of do-goodery. Instead, the Dear Future campaign uses cinematic scale to hero the next generation of changemakers who are fearlessly running toward an uncertain future.