Netflix is a Joke
Building the 1st Brand Platform at Netflix
Known as a pioneer in original dramas like Stranger Things, The Crown, and Orange Is the New Black, Netflix saw an opportunity to bring its content cred to other bingeable programming blocks. Like standup comedy.
That’s when Netflix approached Battery with what was known at the time as Project Unicorn. A dream brief to hijack culture and launch Netflix’s new standup specials with specials from comedy legends like Dave Chappelle, Jerry Seinfeld, Ellen DeGeneres and Chris Rock.