DOUBLE DIGIT BRAND RECOGNITION INCREASE IN THE U.S.

RBC knows it isn’t enough to just perform well, you have to see things differently to be in a class of your own.

RBC is one of the most trusted and respected capital markets leaders in the game, but its wealth-management business is still something of an unknown quantity here in the United States. With a goal to increase brand  awareness, we launched the “Sees Things Differently” creative with Dustin Johnson and saw great success:

10% increase in RBC brand recognition in the US

17% increase in brand favorability among the target audience of Males 60+

After 3 years of successful, breakthrough creative and with the introduction of LIV Golf, RBC needed to refresh the work to continue the PGA partnership and drive awareness. By featuring more of the Team RBC golfers, we were able to give a greater breadth of the innovation, imagination and insight RBC can provide. And consumers noticed:

31% ad recognition for the work (above the 25% norm)

Above norm on Branding, Enjoyment, Relevance and Meets needs