Lilith Games: Warpath
Lilith Games was looking for an agency to launch a global campaign for Warpath, their new mobile WWII strategy game. After a pitch that involved 4 costume changes over Zoom, we won the business and started on our journey. We partnered with legendary director, Tim Godsall, to create a series of films featuring Humphrey Cartwright, the anchor for World War News, who reports on the ridiculously evil Raven army as they march through Europe. It’s similar to the newsreel films that would play in movie theaters in the early 1940s, but with a comical slant. Months of prep, 3 long overnight Zoom shoots in Bulgaria, and several pizzas later, we couldn’t be prouder of how this campaign turned out.