Small Corners, Big Connections

Mar 10, 2023 | Brand Social Intelligence | 0 comments

While Intuit Quickbooks took a fairly conventional approach to International Women’s Day on Instagram with a post serving business advice from female entrepreneurs, they use TikTok’s more lo-fi environment to house content addressing an entirely different audience. This week, the brand ventured into movietok with a pre-Oscars series spotlighting small businesses with big screen cameos, like San Fernando Majers Coin Laundry from “Everything Everywhere All At Once”.

Intuit Quickbooks “nominates” San Fernando Majers Coin Laundry

Chicken finger chain Raising Cane’s is enjoying some boosted brand awareness thanks to “Secret Sauce”, a new A&E series following founder/CEO Todd Graves as he conducts interviews with entrepreneurs and other success stories. In addition to posting highlights of the show on their social accounts, Raising Cane’s is deploying a strategy of putting niche celebs with tenuous connections to the brand behind the counter for far-reaching content. This 
includes college “dunker” Mac McClung and country singer Koe Wetzel, who updated some of his Taco Bell-referencing lyrics to pay tribute to Raising Cane’s. 

Jenna Ortega looking chick. Hello deems charcoal toothpaste ‘Wednesday Worthy’

Hello products have a benignly neutral shelf presence, but TikTok affords them the opportunity to experiment with departures like reframing the stereotypically ‘crunchy’ charcoal toothpaste as “soft goth” with a Jenna Ortega lookalike and absurdist jokes based on memeable product qualities, like a tiny pump

Wonderful Pistachios has rebooted their “Get Crackin’ ” platform, prompting social activations as diverse as Boston Dynamics’ Spot busting shells, a partnership with ax-wielding outdoorsman Bradley Thor, and a major league pistachio eating contest featuring a (suspiciously apt?) win by Joey Chestnut.


About Battery

Battery’s mission is to create impactful advertising with a philosophy that merges classic marketing principles with Hollywood storytelling and a Silicon Valley work model. The agency has been recognized as one of the Top 50 Fastest Growing Private Companies in L.A. three years in a row and celebrated by Ad Age as an Agency of the Year in 2018, 2016 and 2015. A lead creative agency of the Paris-based Havas Group, Battery has offices in Hollywood, Toronto and Shanghai and creates global advertising campaigns for forward-thinking clients.