Brand Social Intelligence: Building Value & Visibility

Mar 31, 2023 | Brand Social | 0 comments

Bedtime gear brand Casper has spent the last few weeks celebrating Sleep Awareness Month with posts like a “Midnight Snack or Pass” series that reviews late night eats based on the subsequent quality of sleep and tips for getting some good shut-eye. On the other side of the coin, they explore the everyday dangers of life ‘underslept’ – indirectly reminding fans that Casper has the solution, of course.


Ritual’s organics guide for discerning shoppers

Vitamin & supplements brand Ritual positions themselves as “traceable”, giving sourcing notes on every ingredient used in their products. To that end, they can play with meme content for “overthinkers”, as well as general lifestyle guides like what to buy organic & what not to sweat as a conventional product.

Venmo is probably best known as a means of exchanging money between friends and family. With “Venmo Tips”, a series of artist interviews diving into the role of tipping and mutual aid in a community, Venmo adds new personal connections and depth to their platform of ‘social payments’ .

AC gets in on the “you sure about that?” meme to hype their podcast

Assassin’s Creed boasts a series of games rooted in an intricately crafted historical fiction, complete with a devoted fanbase hungry for the game’s lore and worldbuilding. That’s why verging into historytok with content promoting their podcast “Echoes of History” is a great way to engage core fans while attracting audiences from new corners of the social landscape. Featuring historian and storyteller guests, the podcast explores the legends and moments in time that inspired the franchise. Simultaneously, the games’ historical cred is bolstered by reframing the fictitious setting from flat fabrication to a “what if” riff on real events and mythology.


About Battery

Battery’s mission is to create impactful advertising with a philosophy that merges classic marketing principles with Hollywood storytelling and a Silicon Valley work model. The agency has been recognized as one of the Top 50 Fastest Growing Private Companies in L.A. three years in a row and celebrated by Ad Age as an Agency of the Year in 2018, 2016 and 2015. A lead creative agency of the Paris-based Havas Group, Battery has offices in Hollywood, Toronto and Shanghai and creates global advertising campaigns for forward-thinking clients.