A Kernel of Truth

A Kernel of Truth

April Fools’ Day is a clear opportunity for brands to try on new voices and earn some attention. Like any jokes, the best stunts are rooted in truth – and they can even illuminate RTBs, brand values, and audience insights.  Subaru teased fans by announcing Forager...
Brand Social Intelligence: Building Value & Visibility

Brand Social Intelligence: Building Value & Visibility

Bedtime gear brand Casper has spent the last few weeks celebrating Sleep Awareness Month with posts like a “Midnight Snack or Pass” series that reviews late night eats based on the subsequent quality of sleep and tips for getting some good shut-eye. On the other side...