Virtues & Values

Virtues & Values

 As purveyors of bohemian clothing, Free People has used their social accounts to deepen the brand’s associations with art and freedom. This includes “free-est”, a series of musician interviews, as well as a partnership with pop artist Ari Brochin (the...
Extra Texture

Extra Texture

In the spirit of 2021’s P-22 activation, Verizon partnered with Snapchat and the New York Hall of Science last week to release a “Science City Explorers” lens. The lens allows users to scan various pieces of infrastructure around the city to learn more about...
Dimensionalizing & Differentiating

Dimensionalizing & Differentiating

Driven by their internally generated research () that dating profiles featuring mayonnaise  get 74% more matches and 16% more messages, Kraft Mayo has opened up their Instagram DMs to fans looking for a makeover for their pics or bios. So what? While the divisive...