by casey.hoeschler@batteryagency.com | May 24, 2023 | In the News, People
Here are a few things that I wished someone had told me 20 years ago. Proper names in 30 seconds: If you are writing dialogue where you’re addressing another person, don’t give that other person a name unless you absolutely need to. Dropping ‘Carol’ or ‘Gary’ in a...
by Admin | May 3, 2023 | In the News
As an installment of Little Black Book’s “High Five” series, Battery ECD Scott Brown identified five gaming ads that cut through the noise while keeping fun at the heart of the work. Read “High Five: Moving Players to Play” here.
by Admin | Mar 15, 2023 | In the News
Clio Network’s Ads of the World spotlit Battery’s “Make It Count” spot for Royal Bank of Canada starring Auston Matthews. “In a highly competitive environment, the creative spot takes a humorous approach and harnesses Auston’s celebrity status to help our brand,...
by Admin | Feb 10, 2023 | In the News
Battery Senior Strategist Maddy Reeves lent some keen insights and predictions on the use of XR as part of a panel of experts for Little Black Book. Read “The Ever-Extending Super Bowl Reality” here.
by Admin | Feb 8, 2023 | In the News
To get a sense of the upcoming Super Bowl LVII advertising landscape, Little Black Book reached out to Battery Senior Strategist Maddy Reeves for a forecast. Read “What Do Ad Experts Expect from Super Bowl LVII?” here.
by Admin | Feb 3, 2023 | In the News
Adweek included Battery’s “Not a Big Ad” work for Land O’Lakes in their roundup of brands that cut through the Super Bowl noise despite not having a buy during the big game. Read “How Brands Feed Off Big
